20.9K Shopify Stores in Italy: Stats & Trends (2026)
We track 20,879 active Shopify stores in Italy, with 1,237 newly added in the last 30 days (6% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Food & Beverages. 70% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,237 new stores were added in the past 30 days (6% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 582 products per store. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Food & Beverages.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $191 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (12%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Italy
| Province | Stores | Share |
|---|---|---|
| Napoli | 2,192 | 10% |
| Milano | 1,803 | 9% |
| Roma | 1,628 | 8% |
| Torino | 715 | 3% |
| Brescia | 448 | 2% |
| Caserta | 443 | 2% |
| Firenze | 411 | 2% |
| Salerno | 367 | 2% |
| Bari | 354 | 2% |
| City | Stores | Share |
|---|---|---|
| Milano | 1,178 | 6% |
| Roma | 1,022 | 5% |
| Napoli | 759 | 4% |
| Torino | 333 | 2% |
| Firenze | 168 | 1% |
| Bologna | 130 | 1% |
| Genova | 106 | 1% |
| Brescia | 96 | 0% |
| Palermo | 96 | 0% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Lucky Orange Heatmaps & Replay
EPROLO‑Dropshipping & Branding
Fera Product Reviews App
UpPromote Affiliate Marketing
Weglot: AI & Human Translate
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Start Free TrialFAQ
How many Shopify stores are in Italy?
Our database tracks 20,879 active Shopify stores in Italy.
How fast is the Italy Shopify market growing?
In the past 30 days, 1,237 new Shopify stores were indexed in Italy, reflecting a 6% monthly growth rate.
What is the average catalog size for Italy Shopify stores?
Among Shopify stores in Italy with catalog data, the average is about 582 products. The most common catalog size range is 50-199.
What are the most popular apps among Italy Shopify stores?
The top apps are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (51%), TikTok (22%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 8% run Meta ads.