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Updated Apr 6, 2026
Shopify

1,134 Shopify Stores in Kenya: Stats & Trends (2026)

We track 1,134 active Shopify stores in Kenya, with 66 newly added in the last 30 days (6% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 61% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

61%
Social media
12%
Meta ads
54%
Contact info
Total Stores
1,134
Active Shopify stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
565
Among 1,100 stores with catalog data
Avg. Price
$249
Among 1,086 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

66 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 170 · 15%
10-49 337 · 31%
50-199 283 · 26%
200-999 206 · 19%
1k-4.9k 78 · 7%
5k+ 26 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Beauty & Cosmetics
14% coverage
Home & Garden
14% coverage
Electronics
8% coverage
Jewelry & Watches
8% coverage
Food & Beverages
6% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Hardware
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 565 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 384 · 35%
$25-$49 343 · 32%
$50-$99 147 · 14%
$100-$199 87 · 8%
$200-$499 63 · 6%
$500+ 62 · 6%
Store currencies
KES 582 USD 345 EUR 65 GBP 23 CAD 17 INR 16 AUD 14 JPY 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $249 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (56%), Facebook (42%), TikTok (20%).

Instagram
56%
Facebook
42%
TikTok
20%
Twitter / X
14%
YouTube
13%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 61%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
30%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 22% Debut 9% Horizon 7% Sense 4% Refresh 2% Spotlight 2% Craft 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Kenya

Top provinces / states
Province Stores Share
California 53 5%
England 34 3%
Florida 24 2%
Texas 23 2%
New York 13 1%
Ontario 11 1%
Georgia 10 1%
Maryland 10 1%
New Jersey 7 1%
Top cities
City Stores Share
Nairobi 467 41%
Nairobi 21 2%
Nairobi 12 1%
Nairobi 12 1%
London 9 1%
Los Angeles 8 1%
Mombasa 7 1%
New York 6 1%
Sheridan 6 1%
Top shipping destinations
Kenya · 708 United States · 640 United Kingdom · 481 Canada · 477 Germany · 467 France · 465 Italy · 465 Belgium · 463 Ireland · 462 Netherlands · 461

Representative stores

A varied sample — weighted by data completeness, refreshed daily

113 products $30 avg 24 ads
Beauty & Cosmetics Electronics hair removal cream phone holder
211 products $12 avg 13 ads
Baby & Kids children's fashion kids clothing
126 products $35 avg 1 ads
Apparel & Accessories breathable sneakers men's shoes
814 products $25 avg 1 ads
Home & Garden tea set kitchen accessories
144 products $18 avg 2 ads
Apparel & Accessories bags for sale laptop backpacks
108 products $36 avg 2 ads
Apparel & Accessories fashion clothing
12 products $9 avg 1 ads
Beauty & Cosmetics hair care hair serum Wishlist Hero
154 products $28 avg 1 ads
Apparel & Accessories fashion clothing apparel store
162 products $30 avg 2 ads
Apparel & Accessories gents clothing ladies clothing
812 products $255 avg 2 ads
Electronics Home & Garden electronics store home appliances Ryviu: Product Reviews App
129 products $30 avg 4 ads
Celebrations & Gifts valentine's gift gift for her
145 products $30 avg
Apparel & Accessories Celebrations & Gifts christian gifts faith-based apparel

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FAQ

How many Shopify stores are in Kenya?

Our database tracks 1,134 active Shopify stores in Kenya.

How fast is the Kenya Shopify market growing?

In the past 30 days, 66 new Shopify stores were indexed in Kenya, reflecting a 6% monthly growth rate.

What is the average catalog size for Kenya Shopify stores?

Among Shopify stores in Kenya with catalog data, the average is about 565 products. The most common catalog size range is 10-49.

What are the most popular apps among Kenya Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.