20.5K Shopify Beauty Stores: Stats & Market Data (2026)
20,526 active Shopify stores fall into the Beauty segment, with 627 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 51% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
627 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 248 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (8%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Honeycomb Upsell & Cross Sell
Pushdaddy Many Chat ,Cloud API
Dropi
Microsoft Clarity: AI Insights
Attentive: AI‑led Email &SMS
Awin ‑ Affiliate Marketing
Klaviyo: Email Marketing & SMS
TrustWILL Loyalty & Referrals
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Attentive: AI‑led Email &SMS
EG Auto Add to Cart Free Gift
Afterpay On‑Site Messaging
Shopify Inbox
Klaviyo: Email Marketing & SMS
Oxi Social Login
EasySell COD Form & Upsells
Afterpay On‑Site Messaging
Judge.me Product Reviews App
GSC Countdown Timer Bar
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify Beauty stores are there?
We currently track 20,526 active Shopify stores in the Beauty segment.
Are Shopify Beauty stores growing?
Yes. In the last 30 days, 627 new stores were indexed in the Beauty segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Beauty stores?
Among stores with pricing data, the average listed price is about $92, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (48%), Facebook (33%), TikTok (19%).
Social media adoption is strong at 51%, and 9% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 59%.