11.5K Shopify Stores in New Zealand: Stats & Trends (2026)
We track 11,505 active Shopify stores in New Zealand, with 406 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 77% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
406 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 638 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $199 because some stores price much higher, pulling it up.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI.
Marketing & analytics tools
Google Analytics (48%), Google Tag Manager (16%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Impulse.
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Start Free TrialGeographic breakdown
Province and city-level distribution within New Zealand
| Province | Stores | Share |
|---|---|---|
| Auckland | 4,644 | 40% |
| Canterbury | 1,506 | 13% |
| Wellington | 900 | 8% |
| Waikato | 882 | 8% |
| Bay Of Plenty | 749 | 7% |
| Otago | 555 | 5% |
| Hawke'S Bay | 346 | 3% |
| Manawatu-Wanganui | 318 | 3% |
| Northland | 310 | 3% |
| Taranaki | 222 | 2% |
| City | Stores | Share |
|---|---|---|
| Auckland | 3,590 | 31% |
| Christchurch | 942 | 8% |
| Wellington | 382 | 3% |
| Hamilton | 336 | 3% |
| Tauranga | 295 | 3% |
| Dunedin | 172 | 1% |
| Lower Hutt | 149 | 1% |
| Nelson | 147 | 1% |
| New Plymouth | 136 | 1% |
| Mount Maunganui | 107 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
AfterShip Referral & Affiliate
Seal Subscriptions App
Hextom: Quick Announcement Bar
Bundler ‑ Product Bundles App
Seal Subscriptions App
UpPromote Affiliate Marketing
Pop Convert ‑ Pop Ups, Banners
Infinite Product Options
Rebuy Personalization Engine
Tabs Studio
UpPromote Affiliate Marketing
Rebuy Personalization Engine
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Start Free TrialFAQ
How many Shopify stores are in New Zealand?
Our database tracks 11,505 active Shopify stores in New Zealand.
How fast is the New Zealand Shopify market growing?
In the past 30 days, 406 new Shopify stores were indexed in New Zealand, reflecting a 4% monthly growth rate.
What is the average catalog size for New Zealand Shopify stores?
Among Shopify stores in New Zealand with catalog data, the average is about 638 products. The most common catalog size range is 10-49.
What are the most popular apps among New Zealand Shopify stores?
The top apps are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (68%), TikTok (14%).
Social media engagement is exceptionally high: 77% of stores maintain social profiles and 10% run Meta ads. That's 11 percentage points above the Shopify average of 66%.