3,789 Shopify Stores in Portugal: Stats & Trends (2026)
We track 3,789 active Shopify stores in Portugal, with 285 newly added in the last 30 days (8% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 74% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
285 new stores were added in the past 30 days (8% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 583 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $148 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (14%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Portugal
| Province | Stores | Share |
|---|---|---|
| Lisboa | 1,100 | 29% |
| Porto | 746 | 20% |
| Braga | 327 | 9% |
| Setúbal | 232 | 6% |
| Aveiro | 165 | 4% |
| Leiria | 161 | 4% |
| Faro | 156 | 4% |
| Coimbra | 99 | 3% |
| Santarém | 82 | 2% |
| City | Stores | Share |
|---|---|---|
| Lisboa | 391 | 10% |
| Porto | 212 | 6% |
| Braga | 92 | 2% |
| Guimarães | 54 | 1% |
| Vila Nova De Gaia | 51 | 1% |
| Lisbon | 49 | 1% |
| Leiria | 46 | 1% |
| Cascais | 37 | 1% |
| Amadora | 34 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Hextom: Free Shipping Bar
Klaviyo: Email Marketing & SMS
Smile: Loyalty Program Rewards
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Start Free TrialFAQ
How many Shopify stores are in Portugal?
Our database tracks 3,789 active Shopify stores in Portugal.
How fast is the Portugal Shopify market growing?
In the past 30 days, 285 new Shopify stores were indexed in Portugal, reflecting a 8% monthly growth rate.
What is the average catalog size for Portugal Shopify stores?
Among Shopify stores in Portugal with catalog data, the average is about 583 products. The most common catalog size range is 10-49.
What are the most popular apps among Portugal Shopify stores?
The top apps are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (71%), Facebook (53%), TikTok (23%).
Social media engagement is exceptionally high: 74% of stores maintain social profiles and 8% run Meta ads. That's 8 percentage points above the Shopify average of 66%.