1,100 Shopify Stores in Serbia: Stats & Trends (2026)
We track 1,100 active Shopify stores in Serbia, with 92 newly added in the last 30 days (8% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
92 new stores were added in the past 30 days (8% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 412 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Pop Convert ‑ Pop Ups, Banners, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (27%), Google Tag Manager (8%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Trade.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Serbia
| Province | Stores | Share |
|---|---|---|
| England | 6 | 1% |
| Wyoming | 6 | 1% |
| California | 5 | 0% |
| Timiș | 3 | 0% |
| Kowloon | 2 | 0% |
| New Jersey | 2 | 0% |
| Virginia | 2 | 0% |
| Alaska | 1 | 0% |
| Arizona | 1 | 0% |
| City | Stores | Share |
|---|---|---|
| Beograd | 254 | 23% |
| Belgrade | 120 | 11% |
| Novi Sad | 57 | 5% |
| Niš | 30 | 3% |
| Novi Pazar | 27 | 2% |
| Kragujevac | 22 | 2% |
| Valjevo | 19 | 2% |
| Nis | 17 | 2% |
| Subotica | 12 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Timex Low Stock Counter Timer
AfterShip Referral & Affiliate
Weglot: AI & Human Translate
Loox: Product Reviews App & AI
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Start Free TrialFAQ
How many Shopify stores are in Serbia?
Our database tracks 1,100 active Shopify stores in Serbia.
How fast is the Serbia Shopify market growing?
In the past 30 days, 92 new Shopify stores were indexed in Serbia, reflecting a 8% monthly growth rate.
What is the average catalog size for Serbia Shopify stores?
Among Shopify stores in Serbia with catalog data, the average is about 412 products. The most common catalog size range is 10-49.
What are the most popular apps among Serbia Shopify stores?
The top apps are Loox: Product Reviews App & AI, Pop Convert ‑ Pop Ups, Banners, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (40%), TikTok (19%).
Social media adoption is strong at 55%, and 15% of stores run Meta ad campaigns. That's 11 percentage points below the Shopify average of 66%.