6,872 Shopify Boutique Stores: Stats & Market Data (2026)
6,872 active Shopify stores fall into the Boutique segment, with 355 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Celebrations & Gifts. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
355 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 26 Books & Literature 19 Toys & Games 17 Adult 16Among stores with catalog data, the 200-999 product range is most common. The average is 531 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards.
Marketing & analytics tools
Google Analytics (22%), Google Tag Manager (4%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Impulse.
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A varied sample — weighted by data completeness, refreshed daily
Kiwi Size Chart & Recommender
Loox: Product Reviews App & AI
UpPromote Affiliate Marketing
Hextom: Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify Boutique stores are there?
We currently track 6,872 active Shopify stores in the Boutique segment.
Are Shopify Boutique stores growing?
Yes. In the last 30 days, 355 new stores were indexed in the Boutique segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Boutique stores?
Among stores with pricing data, the average listed price is about $92, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Boutique stores?
The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (50%), TikTok (18%).
Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns.