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Topic
Updated Apr 6, 2026
Shopify

117 Shopify Military equipment Stores: Stats & Market Data (2026)

117 active Shopify stores fall into the Military equipment segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Hardware, Apparel & Accessories, Electronics. 69% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

69%
Social media
4%
Meta ads
63%
Contact info
Total Stores
117
Active Shopify stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
473
Among 114 stores with catalog data
Avg. Price
$159
Among 113 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 11%
10-49 28 · 25%
50-199 30 · 26%
200-999 31 · 27%
1k-4.9k 11 · 10%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
28% coverage
Apparel & Accessories
17% coverage
Electronics
7% coverage
Sporting Goods
3% coverage
Business & Industrial
2% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 473 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 14%
$25-$49 26 · 23%
$50-$99 28 · 25%
$100-$199 23 · 20%
$200-$499 16 · 14%
$500+ 4 · 4%
Store currencies
USD 62 EUR 16 GBP 9 CAD 7 AUD 4 ZAR 3 COP 2 DKK 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $159. That's below the Shopify average of $204.

Popular apps

The most popular are UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (53%), YouTube (27%).

Instagram
62%
Facebook
53%
YouTube
27%
TikTok
10%
Twitter / X
9%
LinkedIn
7%
Pinterest
3%

Social media adoption is strong at 69%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%

Popular themes

The most used are Dawn, Venture, Debut.

Dawn 25% Venture 5% Debut 4% Empire 4% Prestige 4% Enterprise 3% Concept 3% Ride 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

396 products $142 avg 1 ads
Hardware Toys & Games outdoor gear military equipment
18 products $247 avg 3 ads
44 products $106 avg
Apparel & Accessories tactical backpack tactical pouch
66 products $418 avg
Electronics military equipment law enforcement supplies Lucky Orange Heatmaps & Replay Upsell.com ‑ ReConvert Upsell
157 products $37 avg
200 products $105 avg
Hardware military equipment police gear
982 products $38 avg
Apparel & Accessories tactical gear outdoor gear
79 products $101 avg 2 ads
tactical gear military equipment Klaviyo: Email Marketing & SMS
641 products $120 avg
Apparel & Accessories tactical gear military equipment
29 products $49 avg

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FAQ

How many Shopify Military equipment stores are there?

We currently track 117 active Shopify stores in the Military equipment segment.

Are Shopify Military equipment stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Military equipment segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Military equipment stores?

Among stores with pricing data, the average listed price is about $159, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Military equipment stores?

The top apps are UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.