308 Shopify Night light Stores: Stats & Market Data (2026)
308 active Shopify stores fall into the Night light segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Arts & Entertainment, Electronics. 27% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
31 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 98 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (16%), Google Tag Manager (4%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
EComposer Landing Page Builder
Loox ‑ Product Reviews App
Parkour: Facebook Pixel & Feed
TA Banner Slider, Sales Pop up
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Gelato: Print on Demand
Afterpay On‑Site Messaging
Hextom: Countdown Timer Bar
Judge.me Product Reviews App
Vitals: Reviews, Bundles & 40+
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Judge.me Product Reviews App
Frequently Bought Together CBB
Shopify Inbox
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Start Free TrialFAQ
How many Shopify Night light stores are there?
We currently track 308 active Shopify stores in the Night light segment.
Are Shopify Night light stores growing?
Yes. In the last 30 days, 31 new stores were indexed in the Night light segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Night light stores?
Among stores with pricing data, the average listed price is about $38, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Night light stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (25%), Facebook (20%), TikTok (10%).
Social media presence is relatively low at 27%, with 8% running Meta ads. That's 32 percentage points below the Shopify average of 59%.