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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

694 Wix Outdoor Recreation Stores: Stats & Market Data (2026)

694 active Wix stores fall into the Outdoor Recreation segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Vehicles & Parts. 82% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

82%
Social media
4%
Meta ads
99%
Contact info
Total Stores
694
Active Wix stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
196
Among 661 stores with catalog data
Avg. Price
$646
Among 448 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

27 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 203 · 31%
10-49 282 · 43%
50-199 111 · 17%
200-999 45 · 7%
1k-4.9k 17 · 3%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
6% coverage
Vehicles & Parts
6% coverage
Travel
5% coverage
Home & Garden
5% coverage
Electronics
2% coverage
Education & Courses
2% coverage
Toys & Games
1% coverage
Health
1% coverage
Books & Literature
1% coverage
Business & Industrial 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 196 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 106 · 24%
$25-$49 115 · 26%
$50-$99 100 · 22%
$100-$199 47 · 10%
$200-$499 30 · 7%
$500+ 50 · 11%
Store currencies
USD 371 EUR 91 GBP 55 CAD 27 AUD 17 JPY 14 BRL 11 INR 11

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $646 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Instagram (69%), Facebook (69%), YouTube (27%).

Instagram
69%
Facebook
69%
YouTube
27%
Twitter / X
11%
TikTok
10%
LinkedIn
7%
Pinterest
4%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

www.rosaevents.com United States
14 products $50 avg 1 ads
Celebrations & Gifts Home & Garden Sporting Goods stargazing events camping trips
28 products $1844 avg 1 ads
Electronics Sporting Goods electric bike urban riding
388 products $80 avg 2 ads
Sporting Goods skateboard shop skateboard decks
7 products $41 avg 1 ads
Sporting Goods Animals & Pet Supplies hunting gear deer mount
137 products $143 avg 1 ads
Sporting Goods paintball gear sporting goods store
10 products $440 avg
Vehicles & Parts Sporting Goods outdoor tech biometric safe
81 products $43 avg
Sporting Goods Apparel & Accessories tactical gear outdoor clothing
16 products $89 avg
Sporting Goods pickleball fitness center
14 products $3738 avg
Sporting Goods fishing gear kayaks
55 products $115 avg
Sporting Goods Home & Garden outdoor gear nature experiences
59 products $54 avg
Sporting Goods Home & Garden outdoor gear eco-friendly
257 products $122 avg
Sporting Goods diving equipment snorkel

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FAQ

How many Wix Outdoor Recreation stores are there?

We currently track 694 active Wix stores in the Outdoor Recreation segment.

Are Wix Outdoor Recreation stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Outdoor Recreation segment, showing a 4% monthly growth rate.

What is the average product price in Wix Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $646, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.