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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

261 Wix Boutique clothing Stores: Stats & Market Data (2026)

261 active Wix stores fall into the Boutique clothing segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 80% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

80%
Social media
0%
Meta ads
65%
Contact info
Total Stores
261
Active Wix stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
175
Among 252 stores with catalog data
Avg. Price
$177
Among 216 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

23 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24 · 10%
10-49 88 · 35%
50-199 84 · 33%
200-999 47 · 19%
1k-4.9k 9 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
3% coverage
Jewelry & Watches
2% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Antiques & Collectibles 1 Beauty & Cosmetics 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 175 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 53 · 25%
$25-$49 77 · 36%
$50-$99 46 · 21%
$100-$199 19 · 9%
$200-$499 12 · 6%
$500+ 9 · 4%
Store currencies
USD 165 EUR 36 GBP 15 AUD 8 CAD 8 INR 7 BRL 4 CHF 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $177 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (55%), TikTok (13%).

Instagram
69%
Facebook
55%
TikTok
13%
Pinterest
10%
YouTube
7%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 0% run Meta ads. That's 6 percentage points above the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (1%), Pinterest Pixel (1%).

Facebook Pixel
2%
Google Analytics
1%
Pinterest Pixel
1%
Google Tag Manager
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

300 products $44 avg
Apparel & Accessories womens fashion boutique clothing
518 products $261 avg
Apparel & Accessories men's fashion women's clothing
42 products $142 avg
Apparel & Accessories fashionable clothing women's apparel
113 products $69 avg
Apparel & Accessories custom garments women's fashion
17 products $183 avg
Apparel & Accessories designer jackets limited edition
60 products $53 avg
Apparel & Accessories women's clothing store new orleans fashion
36 products $59 avg
Apparel & Accessories boutique clothing women's fashion
599 products $25 avg
Apparel & Accessories fashion bling t-shirt
188 products $39 avg
Apparel & Accessories women's fashion boutique clothing
5 products $12 avg
Apparel & Accessories womens fashion boutique clothing
81 products $35 avg
Apparel & Accessories women's clothing fashion accessories
34 products $22 avg
Apparel & Accessories boutique clothing fashion accessories

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FAQ

How many Wix Boutique clothing stores are there?

We currently track 261 active Wix stores in the Boutique clothing segment.

Are Wix Boutique clothing stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Boutique clothing segment, showing a 9% monthly growth rate.

What is the average product price in Wix Boutique clothing stores?

Among stores with pricing data, the average listed price is about $177, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.