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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

106 Wix Children's toys Stores: Stats & Market Data (2026)

106 active Wix stores fall into the Children's toys segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Arts & Entertainment. 77% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

77%
Social media
0%
Meta ads
100%
Contact info
Total Stores
106
Active Wix stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
242
Among 99 stores with catalog data
Avg. Price
$264
Among 82 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 26%
10-49 34 · 34%
50-199 17 · 17%
200-999 15 · 15%
1k-4.9k 7 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
88% coverage
Baby & Kids
9% coverage
Arts & Entertainment
4% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 242 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 36 · 44%
$25-$49 26 · 32%
$50-$99 9 · 11%
$100-$199 3 · 4%
$200-$499 4 · 5%
$500+ 4 · 5%
Store currencies
USD 30 EUR 15 GBP 11 AUD 8 BRL 7 INR 6 MXN 6 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $264 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (58%), TikTok (15%).

Instagram
71%
Facebook
58%
TikTok
15%
YouTube
13%
Twitter / X
8%
LinkedIn
5%
Pinterest
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Pinterest Pixel (2%), Facebook Pixel (1%).

Google Analytics
5%
Pinterest Pixel
2%
Facebook Pixel
1%
Google Tag Manager
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

30 products $86 avg
Toys & Games motor skills toys children's toys
41 products $20 avg
Toys & Games children's toys roleplay playset
2,265 products $14 avg
Toys & Games Celebrations & Gifts children's toys gifts
33 products $312 avg
Toys & Games battery-powered toys children's toys
24 products $2691 avg
Toys & Games toy store game store
15 products $16 avg
Toys & Games flying led toy kids toy
1,389 products $22 avg
Toys & Games eco-friendly toys sustainable toys
38 products $1573 avg
Toys & Games video games children's toys
45 products $26 avg
Toys & Games eco friendly toys children's toys
9 products $148 avg
Toys & Games children's toys learning toys
97 products $19 avg
Toys & Games plush toys children's toys
8 products $6 avg
Toys & Games wooden toys organic toys

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FAQ

How many Wix Children's toys stores are there?

We currently track 106 active Wix stores in the Children's toys segment.

Are Wix Children's toys stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Children's toys segment, showing a 4% monthly growth rate.

What is the average product price in Wix Children's toys stores?

Among stores with pricing data, the average listed price is about $264, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.