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Wix topic analytics
Topic
Updated June 8, 2026
Wix

105 Wix Household products Stores: Stats & Market Data (2026)

105 active Wix stores fall into the Household products segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Home & Garden, Beauty & Cosmetics, Animals & Pet Supplies. 40% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

40%
Social media
0%
Meta ads
86%
Contact info
Total Stores
105
Active Wix stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
55
Among 105 stores with catalog data
Avg. Price
$48
Among 41 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

32 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 11%
10-49 81 · 77%
50-199 7 · 7%
200-999 4 · 4%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
General Merchandise
2% coverage
Electronics
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 55 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 14 · 34%
$25-$49 8 · 20%
$50-$99 15 · 37%
$100-$199 4 · 10%
Store currencies
USD 63 GBP 8 EUR 7 BRL 5 AUD 3 HKD 3 CAD 2 CHF 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $48. That's below the Wix average of $368.

Social media platforms

Instagram (35%), Facebook (28%), YouTube (8%).

Instagram
35%
Facebook
28%
YouTube
8%
Twitter / X
7%
TikTok
6%
LinkedIn
5%
Pinterest
3%

About 40% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 24 percentage points below the Wix average of 64%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (2%), Google Ads (1%).

Facebook Pixel
2%
Google Analytics
2%
Google Ads
1%
Google Tag Manager
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Home | Halo Agency United States
12 products $56 avg
Home & Garden home accessories household products
51 products $34 avg
Home & Garden household products kitchenware
Home | My Store United Kingdom
38 products $114 avg
Home & Garden home decor garden supplies
54 products $9 avg
Home & Garden cleaning supplies home cleaning
Home | My Site 2 United States
43 products $51 avg
Home & Garden cleaning supplies household products
67 products $17 avg
Beauty & Cosmetics handmade skincare natural ingredients
476 products $77 avg
Apparel & Accessories Home & Garden clothing store household products
12 products $27 avg
Beauty & Cosmetics beauty baby gadgets
12 products $56 avg
Home & Garden home essentials domestic goods
12 products
Home & Garden home decor household products
12 products
Home & Garden home decor home furnishings

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FAQ

How many Wix Household products stores are there?

We currently track 105 active Wix stores in the Household products segment.

Are Wix Household products stores growing?

Yes. In the last 30 days, 32 new stores were indexed in the Household products segment, showing a 30% monthly growth rate.

What is the average product price in Wix Household products stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.