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Wix topic analytics
Topic
Updated May 18, 2026
Wix

71 Wix Household products Stores: Stats & Market Data (2026)

71 active Wix stores fall into the Household products segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Animals & Pet Supplies. 59% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

59%
Social media
0%
Meta ads
76%
Contact info
Total Stores
71
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
59
Among 71 stores with catalog data
Avg. Price
$34
Among 29 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 17%
10-49 48 · 68%
50-199 7 · 10%
200-999 3 · 4%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
87% coverage
Beauty & Cosmetics
6% coverage
Apparel & Accessories
3% coverage
General Merchandise
3% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 59 because some stores carry much larger inventories. The strongest country concentrations are United States, Australia, Chile.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 45%
$25-$49 6 · 21%
$50-$99 10 · 34%
Store currencies
USD 40 EUR 7 HKD 3 AUD 2 CAD 2 CHF 2 CLP 2 GBP 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (52%), Facebook (41%), YouTube (11%).

Instagram
52%
Facebook
41%
YouTube
11%
Twitter / X
10%
TikTok
8%
LinkedIn
7%
Pinterest
4%

Social media adoption is strong at 59%, and 0% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 68%.

Marketing & analytics tools

Facebook Pixel (3%), Google Analytics (3%), Google Ads (1%).

Facebook Pixel
3%
Google Analytics
3%
Google Ads
1%
Google Tag Manager
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

732 products $10 avg
Food & Beverages Home & Garden General Merchandise wholesale food household products
54 products $8 avg
Home & Garden cleaning supplies home cleaning
476 products $77 avg
Apparel & Accessories Home & Garden clothing store household products
29 products $5 avg
Hardware cleaning supplies home tools
Home | Halo Agency United States
12 products $56 avg
Home & Garden home accessories household products
21 products $25 avg
Home & Garden household products home organization
12 products
Home & Garden home decor home accessories
106 products $9 avg
Home & Garden cleaning supplies household products
12 products
Home & Garden home decor household products
1,405 products
Beauty & Cosmetics Home & Garden personal care household products
22 products
Home & Garden green cleaning pest control
12 products
Home & Garden home decor furniture

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FAQ

How many Wix Household products stores are there?

We currently track 71 active Wix stores in the Household products segment.

Are Wix Household products stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Household products segment, showing a 17% monthly growth rate.

What is the average product price in Wix Household products stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.