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Topic
Updated June 8, 2026
Wix

98 Wix Online fitness Stores: Stats & Market Data (2026)

98 active Wix stores fall into the Online fitness segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Education & Courses, Sporting Goods. 87% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

87%
Social media
3%
Meta ads
68%
Contact info
Total Stores
98
Active Wix stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
19
Among 98 stores with catalog data
Avg. Price
$102
Among 65 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 62%
10-49 28 · 29%
50-199 7 · 7%
200-999 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
60% coverage
Education & Courses
37% coverage
Sporting Goods
24% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
2% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 29%
$25-$49 29 · 45%
$50-$99 6 · 9%
$100-$199 2 · 3%
$200-$499 6 · 9%
$500+ 3 · 5%
Store currencies
USD 58 GBP 15 EUR 8 CAD 4 INR 4 NOK 2 ARS 1 AUD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $102 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (84%), Facebook (61%), YouTube (28%).

Instagram
84%
Facebook
61%
YouTube
28%
TikTok
19%
LinkedIn
8%
Twitter / X
8%
Pinterest
4%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 3% run Meta ads. That's 23 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $41 avg
Health Education & Courses personal training fitness coach
20 products $35 avg
Education & Courses dance training fitness courses
8 products $190 avg
Health Education & Courses fitness coaching online fitness
32 products $12 avg
Education & Courses fitness coaching personal training
16 products $1330 avg
Sporting Goods Health personal training fitness coach
19 products $26 avg
Sporting Goods online fitness workout programs
Melissa Le Man United States
9 products $138 avg
Health women's health fitness coach
5 products $39 avg
Health personal training fitness coaching
7 products $36 avg
Education & Courses virtual fitness classes boxing workouts
9 products $49 avg
Health Education & Courses personal trainer fitness coaching
8 products $45 avg
Health fitness for disabled adaptive fitness

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FAQ

How many Wix Online fitness stores are there?

We currently track 98 active Wix stores in the Online fitness segment.

Are Wix Online fitness stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Online fitness segment, showing a 3% monthly growth rate.

What is the average product price in Wix Online fitness stores?

Among stores with pricing data, the average listed price is about $102, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.