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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

538 Wix Supplements Stores: Stats & Market Data (2026)

538 active Wix stores fall into the Supplements segment, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
95%
Contact info
Total Stores
538
Active Wix stores
New (30d)
48
Newly added in the last 30 days
Avg. Products
96
Among 512 stores with catalog data
Avg. Price
$66
Among 308 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

48 new stores were added in the past 30 days (9% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 176 · 34%
10-49 227 · 44%
50-199 78 · 15%
200-999 26 · 5%
1k-4.9k 4 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
88% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
7% coverage
Apparel & Accessories
2% coverage
Sporting Goods
1% coverage
Home & Garden
1% coverage
Adult
1% coverage
Education & Courses
1% coverage
Books & Literature 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 96 because some stores carry much larger inventories. The strongest country concentrations are United States, Mexico, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 101 · 33%
$25-$49 90 · 29%
$50-$99 82 · 27%
$100-$199 23 · 7%
$200-$499 9 · 3%
$500+ 3 · 1%
Store currencies
USD 284 EUR 34 GBP 27 MXN 26 AUD 20 CAD 19 BRL 14 INR 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (56%), Facebook (49%), YouTube (14%).

Instagram
56%
Facebook
49%
YouTube
14%
TikTok
13%
LinkedIn
12%
Twitter / X
7%
Pinterest
4%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

63 products $30 avg 2 ads
Animals & Pet Supplies canine equine
78 products $51 avg 2 ads
Food & Beverages supplements nutrition
22 products $23 avg
Health cbd hemp products
34 products $25 avg
Health natural health products organic health
228 products $115 avg
Health herbal remedies essential oils
22 products $28 avg
Health nutrition store supplements
42 products $11 avg
Health health-wellness supplements
14 products $38 avg
Health post-celebration wellness supplements
204 products $30 avg
Health organic supplements
5 products $12 avg
Health health and wellness diet and nutrition
348 products $18 avg
Health fitness-nutrition supplements
7 products $10 avg
Beauty & Cosmetics Health Home & Garden wellness supplements

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FAQ

How many Wix Supplements stores are there?

We currently track 538 active Wix stores in the Supplements segment.

Are Wix Supplements stores growing?

Yes. In the last 30 days, 48 new stores were indexed in the Supplements segment, showing a 9% monthly growth rate.

What is the average product price in Wix Supplements stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.