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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

360 Wix Unique gifts Stores: Stats & Market Data (2026)

360 active Wix stores fall into the Unique gifts segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
98%
Contact info
Total Stores
360
Active Wix stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
173
Among 346 stores with catalog data
Avg. Price
$56
Among 269 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41 · 12%
10-49 104 · 30%
50-199 123 · 36%
200-999 70 · 20%
1k-4.9k 8 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
68% coverage
Home & Garden
19% coverage
Arts & Entertainment
16% coverage
Jewelry & Watches
10% coverage
Apparel & Accessories
6% coverage
Toys & Games
2% coverage
Food & Beverages
1% coverage
Wedding
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 173 products per store. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 160 · 59%
$25-$49 52 · 19%
$50-$99 33 · 12%
$100-$199 15 · 6%
$200-$499 7 · 3%
$500+ 2 · 1%
Store currencies
USD 172 GBP 63 EUR 41 AUD 14 CAD 13 INR 13 ILS 7 BRL 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $56 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (68%), Facebook (59%), TikTok (14%).

Instagram
68%
Facebook
59%
TikTok
14%
Pinterest
12%
YouTube
8%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Pinterest Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Pinterest Pixel
1%
Facebook Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

451 products $9 avg
Celebrations & Gifts gift shop special occasion gifts
26 products $247 avg
Jewelry & Watches boho jewelry handmade jewelry
175 products $29 avg
Celebrations & Gifts Beauty & Cosmetics Home & Garden gifts accessories
23 products $22 avg
Celebrations & Gifts gift shop unique gifts
5 products $49 avg
Celebrations & Gifts gift card gift certificate
413 products $14 avg
Celebrations & Gifts handmade gifts unique gifts
198 products $49 avg
Arts & Entertainment Celebrations & Gifts gallery gifts local art
149 products $20 avg
Celebrations & Gifts custom gifts unique gifts
39 products $18 avg
Arts & Entertainment craft gifts handmade gifts
411 products $10 avg
Celebrations & Gifts gift ideas minimalist decor
104 products $19 avg
Celebrations & Gifts gift ideas personalized gifts
349 products $2 avg
Celebrations & Gifts unique gifts gift shop

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FAQ

How many Wix Unique gifts stores are there?

We currently track 360 active Wix stores in the Unique gifts segment.

Are Wix Unique gifts stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Unique gifts segment, showing a 2% monthly growth rate.

What is the average product price in Wix Unique gifts stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.