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WooCommerce category analytics
Category
Updated Apr 6, 2026
WooCommerce

12.5K WooCommerce Software Stores: Stats & Market Data (2026)

12,501 active WooCommerce stores fall into the Software segment, with 854 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
62%
Contact info
Total Stores
12,501
Active WooCommerce stores
New (30d)
854
Newly added in the last 30 days
Avg. Products
188
Among 12,428 stores with catalog data
Avg. Price
$325
Among 11,644 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

838 419 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

854 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,778 · 46%
10-49 4,231 · 34%
50-199 1,610 · 13%
200-999 513 · 4%
1k-4.9k 215 · 2%
5k+ 81 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
8% coverage
Education & Courses
6% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
0% coverage
Health
0% coverage
Toys & Games
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 188 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,132 · 35%
$25-$49 1,781 · 15%
$50-$99 1,763 · 15%
$100-$199 1,311 · 11%
$200-$499 1,310 · 11%
$500+ 1,347 · 12%
Store currencies
USD 6,113 EUR 1,488 INR 1,163 BDT 452 GBP 438 VND 249 BRL 245 TRY 167

Among stores with pricing data, the most common price range is Under $25. The average is higher at $325 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (46%), Instagram (27%), Twitter / X (19%).

Facebook
46%
Instagram
27%
Twitter / X
19%
YouTube
18%
LinkedIn
17%
TikTok
4%
Pinterest
3%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns. That's 13 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (18%), Facebook Pixel (13%).

Google Analytics
28%
Google Tag Manager
18%
Facebook Pixel
13%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $11 avg 1 ads
Celebrations & Gifts Software social media templates canva templates
85 products $138 avg 2 ads
Software 360 photo booth software photo booth app license
11 products $73 avg 1 ads
Software iptv subscription vip subscription
46 products $5 avg 4 ads
Software templates web design
824 products $5 avg 1 ads
Software travel software
11 products $78 avg 6 ads
Education & Courses Software communication courses business training
13 products $53 avg 9 ads
Software software digital-download
30 products $64 avg 1 ads
Apparel & Accessories Software Arts & Entertainment designer t-shirts graphic hoodies
13 products $149 avg 1 ads
Software autodesk software cad software
44 products $4 avg 1 ads
Education & Courses Books & Literature Software digital products online learning
1,528 products $54 avg 5 ads
Software software deals lifetime software
52 products $70 avg 2 ads
Software digital products software store

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FAQ

How many WooCommerce Software stores are there?

We currently track 12,501 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 854 new stores were indexed in the Software segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $325, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.