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WooCommerce country analytics
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Updated Apr 6, 2026
WooCommerce

11.1K WooCommerce Stores in Australia: Stats & Trends (2026)

We track 11,143 active WooCommerce stores in Australia, with 1,088 newly added in the last 30 days (10% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 90% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

90%
Social media
9%
Meta ads
78%
Contact info
Total Stores
11,143
Active WooCommerce stores
New (30d)
1,088
Newly added in the last 30 days
Avg. Products
441
Among 10,219 stores with catalog data
Avg. Price
$558
Among 9,005 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

848 424 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,088 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,335 · 23%
10-49 3,130 · 31%
50-199 2,362 · 23%
200-999 1,639 · 16%
1k-4.9k 590 · 6%
5k+ 163 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
13% coverage
Food & Beverages
9% coverage
Apparel & Accessories
7% coverage
Arts & Entertainment
6% coverage
Education & Courses
6% coverage
Celebrations & Gifts
6% coverage
Beauty & Cosmetics
5% coverage
Hardware
5% coverage
Health
4% coverage
Electronics
4% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 441 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,437 · 27%
$25-$49 1,845 · 20%
$50-$99 1,561 · 17%
$100-$199 1,071 · 12%
$200-$499 871 · 10%
$500+ 1,220 · 14%
Store currencies
AUD 9,426 USD 513 GBP 52 EUR 11 INR 7 NZD 7 ZAR 3 PHP 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $558 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (86%), Instagram (72%), YouTube (24%).

Facebook
86%
Instagram
72%
YouTube
24%
LinkedIn
16%
Twitter / X
13%
TikTok
9%
Pinterest
2%

Social media engagement is exceptionally high: 90% of stores maintain social profiles and 9% run Meta ads. That's 22 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (45%), Facebook Pixel (35%).

Google Analytics
49%
Google Tag Manager
45%
Facebook Pixel
35%
Google Ads
20%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

188 products $37 avg 1 ads
Food & Beverages fresh meat delivery online butcher shop
290 products $15 avg 8 ads
Beauty & Cosmetics nail products gel liner
155 products $29 avg 2 ads
Celebrations & Gifts easter school
845 products $277 avg 1 ads
Furniture Home & Garden outdoor furniture wicker furniture
120 products $100 avg 1 ads
Health fitness supplements gym products
13 products $103 avg 1 ads
Education & Courses dance acrobatics
24 products $26 avg 1 ads
63 products $36 avg 1 ads
Apparel & Accessories Books & Literature Celebrations & Gifts bags kids
31 products $36 avg 1 ads
Food & Beverages jerky biltong
12 products $13 avg 2 ads
Sporting Goods gym equipment hire treadmill hire
4,421 products $1 avg 5 ads
Business & Industrial promotional products branded merchandise
1,320 products $7 avg 3 ads
Food & Beverages fruit vegetables

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FAQ

How many WooCommerce stores are in Australia?

Our database tracks 11,143 active WooCommerce stores in Australia.

How fast is the Australia WooCommerce market growing?

In the past 30 days, 1,088 new WooCommerce stores were indexed in Australia, reflecting a 10% monthly growth rate.

What is the average catalog size for Australia WooCommerce stores?

Among WooCommerce stores in Australia with catalog data, the average is about 441 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.