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Updated Apr 6, 2026
WooCommerce

1,712 WooCommerce Stores in Finland: Stats & Trends (2026)

We track 1,712 active WooCommerce stores in Finland, with 137 newly added in the last 30 days (8% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Education & Courses. 87% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

87%
Social media
6%
Meta ads
71%
Contact info
Total Stores
1,712
Active WooCommerce stores
New (30d)
137
Newly added in the last 30 days
Avg. Products
1,023
Among 1,619 stores with catalog data
Avg. Price
$687
Among 1,523 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

101 50 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

137 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 290 · 18%
10-49 404 · 25%
50-199 358 · 22%
200-999 357 · 22%
1k-4.9k 152 · 9%
5k+ 58 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Education & Courses
7% coverage
Arts & Entertainment
7% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Health
5% coverage
Celebrations & Gifts
5% coverage
Hardware
5% coverage
Electronics
4% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,023 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Education & Courses.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 391 · 26%
$25-$49 304 · 20%
$50-$99 262 · 17%
$100-$199 220 · 14%
$200-$499 163 · 11%
$500+ 183 · 12%
Store currencies
EUR 1,615 USD 15 GBP 4 SEK 3 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $687 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (81%), Instagram (72%), YouTube (21%).

Facebook
81%
Instagram
72%
YouTube
21%
TikTok
13%
LinkedIn
12%
Twitter / X
7%
Pinterest
1%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 6% run Meta ads. That's 19 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Tag Manager (47%), Google Analytics (38%), Facebook Pixel (28%).

Google Tag Manager
47%
Google Analytics
38%
Facebook Pixel
28%
Google Ads
16%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

162 products $97 avg 1 ads
Health hearing aids ear care
14 products $540 avg 3 ads
Arts & Entertainment tabletop gaming miniatures
985 products $79 avg 3 ads
Home & Garden kitchen fixtures lighting
873 products $56 avg 1 ads
Hardware outdoor gear fishing equipment
137 products $55 avg 3 ads
Animals & Pet Supplies Sporting Goods dog sports gear dog jackets
437 products $13604 avg 1 ads
Vehicles & Parts motorcycle parts scooter parts
40 products $259 avg 2 ads
Health wellness health
8 products $6 avg 2 ads
Business & Industrial gift cards training courses
71 products $329 avg 5 ads
Sporting Goods Education & Courses Celebrations & Gifts sports store training
496 products $33 avg 1 ads
Books & Literature finnish books new releases
4,833 products $2195 avg 2 ads
Hardware garden tools power tools
55 products $108 avg 9 ads

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FAQ

How many WooCommerce stores are in Finland?

Our database tracks 1,712 active WooCommerce stores in Finland.

How fast is the Finland WooCommerce market growing?

In the past 30 days, 137 new WooCommerce stores were indexed in Finland, reflecting a 8% monthly growth rate.

What is the average catalog size for Finland WooCommerce stores?

Among WooCommerce stores in Finland with catalog data, the average is about 1,023 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.