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Updated May 25, 2026
WooCommerce

144 WooCommerce Stores in Mozambique: Stats & Trends (2026)

We track 144 active WooCommerce stores in Mozambique, with 98 newly added in the last 30 days (68% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Electronics, Education & Courses. 31% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

31%
Social media
0%
Meta ads
49%
Contact info
Total Stores
144
Active WooCommerce stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
168
Among 143 stores with catalog data
Avg. Price
$457
Among 115 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

98 49 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

98 new stores were added in the past 30 days — 68% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 34%
10-49 53 · 37%
50-199 26 · 18%
200-999 10 · 7%
1k-4.9k 6 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Electronics
8% coverage
Education & Courses
6% coverage
Arts & Entertainment
5% coverage
Hardware
5% coverage
Home & Garden
5% coverage
Food & Beverages
4% coverage
Business & Industrial
3% coverage
Health
3% coverage
Books & Literature
3% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 168 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,501. The most popular store categories in this market are Apparel & Accessories, Electronics, Education & Courses.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 48%
$25-$49 16 · 14%
$50-$99 18 · 16%
$100-$199 10 · 9%
$200-$499 5 · 4%
$500+ 11 · 10%
Store currencies
MZN 88 USD 43 ZAR 3 ABC 2 GBP 2 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $457 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (21%), Instagram (21%), LinkedIn (16%).

Facebook
21%
Instagram
21%
LinkedIn
16%
Twitter / X
8%
YouTube
4%
Pinterest
3%
TikTok
1%

About 31% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (8%), Google Ads (5%), Google Tag Manager (2%).

Google Analytics
8%
Google Ads
5%
Google Tag Manager
2%
Facebook Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

148 products $11 avg
Books & Literature Education & Courses online courses ebooks
12 products $15 avg
Office Supplies custom printing promotional items
257 products $8 avg
Books & Literature portuguese books portuguese literature
kendras.co.mz Mozambique
89 products $4 avg
Apparel & Accessories clothing store fashion accessories
9 products $810 avg
147 products $1 avg
Education & Courses language learning english courses
2,219 products $6 avg
Food & Beverages online supermarket delivery mozambique supermarket
47 products $1 avg
Apparel & Accessories Home & Garden mens fashion womens fashion
55 products $24 avg
Apparel & Accessories kids men's clothing
17 products $21 avg
6 products $76 avg
32 products $44 avg
Business & Industrial equipment supplier commercial equipment

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FAQ

How many WooCommerce stores are in Mozambique?

Our database tracks 144 active WooCommerce stores in Mozambique.

How fast is the Mozambique WooCommerce market growing?

In the past 30 days, 98 new WooCommerce stores were indexed in Mozambique, reflecting a 68% monthly growth rate.

What is the average catalog size for Mozambique WooCommerce stores?

Among WooCommerce stores in Mozambique with catalog data, the average is about 168 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.