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Updated Apr 6, 2026
WooCommerce

623 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 623 active WooCommerce stores in Uruguay, with 41 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 92% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

92%
Social media
5%
Meta ads
83%
Contact info
Total Stores
623
Active WooCommerce stores
New (30d)
41
Newly added in the last 30 days
Avg. Products
669
Among 600 stores with catalog data
Avg. Price
$255
Among 549 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

41 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41 · 7%
10-49 127 · 21%
50-199 175 · 29%
200-999 176 · 29%
1k-4.9k 72 · 12%
5k+ 9 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Home & Garden
17% coverage
Electronics
11% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Hardware
4% coverage
Toys & Games
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Baby & Kids
3% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 669 products per store. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 202 · 37%
$25-$49 147 · 27%
$50-$99 82 · 15%
$100-$199 41 · 7%
$200-$499 49 · 9%
$500+ 28 · 5%
Store currencies
UYU 482 USD 97 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $255 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (84%), Instagram (83%), TikTok (12%).

Facebook
84%
Instagram
83%
TikTok
12%
YouTube
12%
LinkedIn
6%
Twitter / X
6%
Pinterest
1%

Social media engagement is exceptionally high: 92% of stores maintain social profiles and 5% run Meta ads. That's 24 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (37%), Facebook Pixel (31%), Google Tag Manager (27%).

Google Analytics
37%
Facebook Pixel
31%
Google Tag Manager
27%
Google Ads
16%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,974 products $26 avg 1 ads
Baby & Kids baby products children accessories
1,424 products $243 avg 1 ads
Home & Garden electrodomesticos muebles
Casa Brava Uruguay
293 products $438 avg 4 ads
Furniture home decor furniture
358 products $577 avg 3 ads
Health Education & Courses dental implants online dental implants supplier
2,882 products $37 avg 6 ads
Animals & Pet Supplies pet pets
13 products $43 avg 1 ads
Home & Garden roller blinds vertical blinds
102 products $44 avg
Beauty & Cosmetics wellness products personal care
27 products $10 avg
Food & Beverages gourmet food store baked goods
803 products $753 avg
Animals & Pet Supplies pet store dog toys
1,271 products $17 avg
Apparel & Accessories second hand clothing women fashion
28 products $110 avg
Apparel & Accessories women's clothing store fashion apparel
20 products $22 avg
Apparel & Accessories urban clothing made in uruguay

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 623 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 41 new WooCommerce stores were indexed in Uruguay, reflecting a 7% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 669 products. The most common catalog size range is 200-999.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.