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Updated Apr 13, 2026
WooCommerce

11.2K WooCommerce Stores in Australia: Stats & Trends (2026)

We track 11,228 active WooCommerce stores in Australia, with 1,107 newly added in the last 30 days (10% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 90% maintain social media profiles — Facebook leads — and 10% run Meta ad campaigns.

90%
Social media
10%
Meta ads
78%
Contact info
Total Stores
11,228
Active WooCommerce stores
New (30d)
1,107
Newly added in the last 30 days
Avg. Products
448
Among 10,272 stores with catalog data
Avg. Price
$558
Among 9,048 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

817 408 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,107 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,350 · 23%
10-49 3,142 · 31%
50-199 2,372 · 23%
200-999 1,649 · 16%
1k-4.9k 592 · 6%
5k+ 167 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
13% coverage
Food & Beverages
9% coverage
Apparel & Accessories
7% coverage
Arts & Entertainment
6% coverage
Education & Courses
6% coverage
Celebrations & Gifts
5% coverage
Beauty & Cosmetics
5% coverage
Hardware
5% coverage
Health
4% coverage
Electronics
4% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 448 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 892. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,444 · 27%
$25-$49 1,859 · 21%
$50-$99 1,568 · 17%
$100-$199 1,076 · 12%
$200-$499 873 · 10%
$500+ 1,228 · 14%
Store currencies
AUD 9,473 USD 525 GBP 51 EUR 10 INR 7 NZD 7 ZAR 3 PHP 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $558 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (86%), Instagram (72%), YouTube (24%).

Facebook
86%
Instagram
72%
YouTube
24%
LinkedIn
16%
Twitter / X
13%
TikTok
9%
Pinterest
2%

Social media engagement is exceptionally high: 90% of stores maintain social profiles and 10% run Meta ads. That's 22 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (45%), Facebook Pixel (35%).

Google Analytics
49%
Google Tag Manager
45%
Facebook Pixel
35%
Google Ads
20%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $140 avg 3 ads
Beauty & Cosmetics cosmetic-physicians skincare
746 products $12 avg 5 ads
Health oral care products teeth whitening
291 products $1868 avg 2 ads
Vehicles & Parts performance car parts auto accessories
43 products $138 avg 1 ads
Electronics led lighting lighting accessories
790 products $33 avg 1 ads
Home & Garden tiles store porcelain tiles
199 products $579 avg 2 ads
Home & Garden second-hand used-appliances
114 products $5 avg 2 ads
Education & Courses tutoring education
12 products $9 avg 4 ads
Sporting Goods Health gym membership personal training
27 products $125 avg 1 ads
Arts & Entertainment jazz concert music festival

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FAQ

How many WooCommerce stores are in Australia?

Our database tracks 11,228 active WooCommerce stores in Australia.

How fast is the Australia WooCommerce market growing?

In the past 30 days, 1,107 new WooCommerce stores were indexed in Australia, reflecting a 10% monthly growth rate.

What is the average catalog size for Australia WooCommerce stores?

Among WooCommerce stores in Australia with catalog data, the average is about 448 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.