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Topic
Updated Apr 6, 2026
WooCommerce

228 WooCommerce Beauty services Stores: Stats & Market Data (2026)

228 active WooCommerce stores fall into the Beauty services segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Celebrations & Gifts. 85% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

85%
Social media
1%
Meta ads
83%
Contact info
Total Stores
228
Active WooCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
50
Among 227 stores with catalog data
Avg. Price
$167
Among 214 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 105 · 46%
10-49 88 · 39%
50-199 22 · 10%
200-999 11 · 5%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
1% coverage
Adult 1 Apparel & Accessories 1 Books & Literature 1 Home & Garden 1 Wedding 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 50 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Canada, Spain, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 18%
$25-$49 60 · 28%
$50-$99 50 · 23%
$100-$199 29 · 14%
$200-$499 25 · 12%
$500+ 11 · 5%
Store currencies
USD 103 EUR 36 CAD 18 GBP 13 INR 7 AUD 5 COP 4 PLN 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $167 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (79%), Facebook (76%), YouTube (16%).

Instagram
79%
Facebook
76%
YouTube
16%
Twitter / X
15%
TikTok
15%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 1% run Meta ads. That's 17 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (32%), Facebook Pixel (21%).

Google Analytics
36%
Google Tag Manager
32%
Facebook Pixel
21%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $211 avg
Beauty & Cosmetics skin peel facial treatments
7 products $30 avg
Beauty & Cosmetics hair salon grooming products
5 products $47 avg
Celebrations & Gifts gift cards beauty services
51 products $92 avg
Beauty & Cosmetics beauty services skincare products
29 products $25 avg
Beauty & Cosmetics Health beauty services holistic therapies
15 products $43 avg
Beauty & Cosmetics facial treatments deep facial cleaning
6 products $28 avg
Beauty & Cosmetics nail polish manicure
19 products $130 avg
Beauty & Cosmetics Health spa treatments beauty services
16 products $183 avg
Beauty & Cosmetics gift card beauty services
12 products $36 avg
Beauty & Cosmetics teeth whitening beauty services
18 products $41 avg
Beauty & Cosmetics manicure pedicure nail salon
9 products $75 avg
Beauty & Cosmetics permanent makeup skincare studio

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FAQ

How many WooCommerce Beauty services stores are there?

We currently track 228 active WooCommerce stores in the Beauty services segment.

Are WooCommerce Beauty services stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Beauty services segment, showing a 3% monthly growth rate.

What is the average product price in WooCommerce Beauty services stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.