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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

1,342 WooCommerce Spa Stores: Stats & Market Data (2026)

1,342 active WooCommerce stores fall into the Spa segment, with 321 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 72% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

72%
Social media
4%
Meta ads
75%
Contact info
Total Stores
1,342
Active WooCommerce stores
New (30d)
321
Newly added in the last 30 days
Avg. Products
301
Among 1,340 stores with catalog data
Avg. Price
$661
Among 1,229 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

174 87 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

321 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 296 · 22%
10-49 491 · 37%
50-199 389 · 29%
200-999 134 · 10%
1k-4.9k 23 · 2%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
61% coverage
Home & Garden
19% coverage
Health
7% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Travel
1% coverage
Adult
1% coverage
Food & Beverages
0% coverage
Education & Courses
0% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 301 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are France, Poland, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 163 · 13%
$25-$49 235 · 19%
$50-$99 340 · 28%
$100-$199 228 · 19%
$200-$499 116 · 9%
$500+ 147 · 12%
Store currencies
EUR 407 USD 382 CAD 70 PLN 56 GBP 52 AUD 34 SEK 22 ZAR 22

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $661. That's above the WooCommerce average of $424.

Social media platforms

Facebook (63%), Instagram (60%), YouTube (14%).

Facebook
63%
Instagram
60%
YouTube
14%
Twitter / X
10%
TikTok
9%
LinkedIn
6%
Pinterest
2%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 4% run Meta ads. That's 25 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Tag Manager (33%), Google Analytics (32%), Facebook Pixel (18%).

Google Tag Manager
33%
Google Analytics
32%
Facebook Pixel
18%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $123 avg 1 ads
Beauty & Cosmetics spa beauty treatment
38 products $38 avg 4 ads
Health spa massage
75 products $241 avg 3 ads
Celebrations & Gifts spa gifts
22 products $137 avg 1 ads
Beauty & Cosmetics spa massage
105 products $73 avg 1 ads
Beauty & Cosmetics gift cards spa
80 products $95 avg
Beauty & Cosmetics spa wellness
150 products $12 avg
Beauty & Cosmetics spa beauty treatments
268 products $171 avg 1 ads
Home & Garden pool spa
85 products $118 avg
Beauty & Cosmetics spa skincare
52 products $130 avg 1 ads
Beauty & Cosmetics spa beauty

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FAQ

How many WooCommerce Spa stores are there?

We currently track 1,342 active WooCommerce stores in the Spa segment.

Are WooCommerce Spa stores growing?

Yes. In the last 30 days, 321 new stores were indexed in the Spa segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Spa stores?

Among stores with pricing data, the average listed price is about $661, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.