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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

1,339 WooCommerce Spa Stores: Stats & Market Data (2026)

1,339 active WooCommerce stores fall into the Spa segment, with 93 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 73% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

73%
Social media
3%
Meta ads
76%
Contact info
Total Stores
1,339
Active WooCommerce stores
New (30d)
93
Newly added in the last 30 days
Avg. Products
300
Among 1,337 stores with catalog data
Avg. Price
$675
Among 1,224 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

177 88 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

93 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 291 · 22%
10-49 494 · 37%
50-199 388 · 29%
200-999 133 · 10%
1k-4.9k 25 · 2%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
61% coverage
Home & Garden
20% coverage
Health
7% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Travel
1% coverage
Adult
1% coverage
Food & Beverages
0% coverage
Education & Courses
0% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 300 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Poland, France, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 159 · 13%
$25-$49 240 · 20%
$50-$99 342 · 28%
$100-$199 221 · 18%
$200-$499 114 · 9%
$500+ 148 · 12%
Store currencies
EUR 406 USD 384 CAD 70 PLN 56 GBP 51 AUD 33 SEK 22 ZAR 22

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $675. That's above the WooCommerce average of $422.

Social media platforms

Facebook (65%), Instagram (61%), YouTube (14%).

Facebook
65%
Instagram
61%
YouTube
14%
Twitter / X
10%
TikTok
9%
LinkedIn
6%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 3% run Meta ads. That's 27 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (32%), Facebook Pixel (17%).

Google Analytics
33%
Google Tag Manager
32%
Facebook Pixel
17%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

72 products $19 avg 1 ads
Beauty & Cosmetics spa wellness
148 products $116 avg 1 ads
Beauty & Cosmetics hair nails
223 products $334 avg 1 ads
Home & Garden pool spa
52 products $130 avg 1 ads
Beauty & Cosmetics spa beauty
47 products $44 avg 1 ads
Beauty & Cosmetics spa wellness
43 products $87 avg 2 ads
Health spa massage
31 products $39 avg
Beauty & Cosmetics massage wellness
22 products $33 avg
Celebrations & Gifts Arts & Entertainment honey candles
5 products $112 avg
376 products $18 avg
Beauty & Cosmetics beauty spa
192 products $42 avg
Beauty & Cosmetics spa skincare products

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FAQ

How many WooCommerce Spa stores are there?

We currently track 1,339 active WooCommerce stores in the Spa segment.

Are WooCommerce Spa stores growing?

Yes. In the last 30 days, 93 new stores were indexed in the Spa segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Spa stores?

Among stores with pricing data, the average listed price is about $675, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.