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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

991 WooCommerce Massage Stores: Stats & Market Data (2026)

991 active WooCommerce stores fall into the Massage segment, with 245 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Education & Courses. 70% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

70%
Social media
2%
Meta ads
73%
Contact info
Total Stores
991
Active WooCommerce stores
New (30d)
245
Newly added in the last 30 days
Avg. Products
222
Among 989 stores with catalog data
Avg. Price
$166
Among 936 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

127 63 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

245 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 268 · 27%
10-49 421 · 43%
50-199 230 · 23%
200-999 54 · 5%
1k-4.9k 12 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
55% coverage
Health
29% coverage
Education & Courses
3% coverage
Celebrations & Gifts
3% coverage
Adult
3% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Electronics
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 222 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are France, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 140 · 15%
$25-$49 175 · 19%
$50-$99 297 · 32%
$100-$199 202 · 22%
$200-$499 80 · 9%
$500+ 42 · 4%
Store currencies
EUR 359 USD 233 GBP 60 PLN 40 CAD 37 AUD 27 CHF 16 INR 15

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $166. That's below the WooCommerce average of $424.

Social media platforms

Facebook (61%), Instagram (55%), YouTube (14%).

Facebook
61%
Instagram
55%
YouTube
14%
Twitter / X
10%
LinkedIn
8%
TikTok
6%
Pinterest
1%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 2% run Meta ads. That's 23 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (23%), Facebook Pixel (16%).

Google Analytics
31%
Google Tag Manager
23%
Facebook Pixel
16%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

31 products $146 avg 2 ads
38 products $38 avg 4 ads
Health spa massage
187 products $20 avg 1 ads
Beauty & Cosmetics health wellness
16 products $6 avg 14 ads
Health massage health gadgets
22 products $137 avg 1 ads
Beauty & Cosmetics spa massage
39 products $46 avg
Beauty & Cosmetics beauty therapy skin treatments
5 products $41 avg
Arts & Entertainment healing workshop massage
9 products $430 avg
Health massage wellness
13 products $27 avg
Beauty & Cosmetics wellness beauty
7 products $135 avg
Health physiotherapy massage

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FAQ

How many WooCommerce Massage stores are there?

We currently track 991 active WooCommerce stores in the Massage segment.

Are WooCommerce Massage stores growing?

Yes. In the last 30 days, 245 new stores were indexed in the Massage segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Massage stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.