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Topic
Updated June 8, 2026
WooCommerce

983 WooCommerce Massage Stores: Stats & Market Data (2026)

983 active WooCommerce stores fall into the Massage segment, with 70 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Education & Courses. 71% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

71%
Social media
2%
Meta ads
74%
Contact info
Total Stores
983
Active WooCommerce stores
New (30d)
70
Newly added in the last 30 days
Avg. Products
228
Among 981 stores with catalog data
Avg. Price
$164
Among 929 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

126 63 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

70 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 265 · 27%
10-49 421 · 43%
50-199 223 · 23%
200-999 55 · 6%
1k-4.9k 13 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
55% coverage
Health
29% coverage
Education & Courses
3% coverage
Celebrations & Gifts
3% coverage
Adult
3% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Electronics
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 228 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,557. The strongest country concentrations are France, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 139 · 15%
$25-$49 173 · 19%
$50-$99 300 · 32%
$100-$199 198 · 21%
$200-$499 78 · 8%
$500+ 41 · 4%
Store currencies
EUR 358 USD 230 GBP 60 PLN 40 CAD 37 AUD 27 CHF 15 INR 15

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $164. That's below the WooCommerce average of $423.

Social media platforms

Facebook (62%), Instagram (56%), YouTube (14%).

Facebook
62%
Instagram
56%
YouTube
14%
Twitter / X
10%
LinkedIn
9%
TikTok
7%
Pinterest
1%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 2% run Meta ads. That's 25 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (24%), Facebook Pixel (15%).

Google Analytics
32%
Google Tag Manager
24%
Facebook Pixel
15%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $88 avg 2 ads
Health spa massage
8 products $21 avg 1 ads
Health physiotherapy massage
40 products $189 avg 1 ads
Beauty & Cosmetics relaxation massage
13 products $70 avg
Health Arts & Entertainment yoga massage
42 products $81 avg
Beauty & Cosmetics massage esthetic treatments
8 products $121 avg
98 products $76 avg
Beauty & Cosmetics spa beauty treatments
28 products $147 avg
335 products $87 avg
Beauty & Cosmetics beauty salon skincare products
6 products $40 avg

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FAQ

How many WooCommerce Massage stores are there?

We currently track 983 active WooCommerce stores in the Massage segment.

Are WooCommerce Massage stores growing?

Yes. In the last 30 days, 70 new stores were indexed in the Massage segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Massage stores?

Among stores with pricing data, the average listed price is about $164, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.