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Topic
Updated Apr 27, 2026
WooCommerce

111 WooCommerce Cosmetology Stores: Stats & Market Data (2026)

111 active WooCommerce stores fall into the Cosmetology segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Education & Courses, Health. 81% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

81%
Social media
0%
Meta ads
76%
Contact info
Total Stores
111
Active WooCommerce stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
186
Among 111 stores with catalog data
Avg. Price
$324
Among 99 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

18 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 18%
10-49 41 · 37%
50-199 22 · 20%
200-999 22 · 20%
1k-4.9k 6 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
84% coverage
Education & Courses
18% coverage
Health
3% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 186 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Poland, Russian Federation, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 13%
$25-$49 20 · 20%
$50-$99 26 · 26%
$100-$199 12 · 12%
$200-$499 10 · 10%
$500+ 18 · 18%
Store currencies
EUR 25 PLN 25 USD 24 RUB 5 MXN 4 UAH 4 ARS 3 CLP 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $324. That's below the WooCommerce average of $420.

Social media platforms

Facebook (71%), Instagram (71%), YouTube (24%).

Facebook
71%
Instagram
71%
YouTube
24%
TikTok
10%
LinkedIn
6%
Twitter / X
5%
Pinterest
5%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 0% run Meta ads. That's 24 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (36%), Facebook Pixel (27%).

Google Analytics
36%
Google Tag Manager
36%
Facebook Pixel
27%
Google Ads
14%
TikTok Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $21 avg
Beauty & Cosmetics dermatology skin-care
11 products $24 avg
Beauty & Cosmetics eyelashes cosmetology
1,845 products $206 avg
Beauty & Cosmetics Business & Industrial professional cosmetics salon supplies
30 products $47 avg
Education & Courses beauty skincare
615 products $50 avg
Beauty & Cosmetics professional beauty supplies cosmetology
212 products $64 avg
Beauty & Cosmetics facial creams hand creams
120 products $44 avg
Beauty & Cosmetics beauty salon cosmetology
53 products $4550 avg
Beauty & Cosmetics cosmetology laser-epilation
13 products $680 avg
Beauty & Cosmetics cosmetology esthetic-medicine
46 products $58 avg
Beauty & Cosmetics cosmetology skincare
17 products $199 avg
Education & Courses beauty cosmetology
21 products $486 avg
Beauty & Cosmetics Education & Courses cosmetology training

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FAQ

How many WooCommerce Cosmetology stores are there?

We currently track 111 active WooCommerce stores in the Cosmetology segment.

Are WooCommerce Cosmetology stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Cosmetology segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Cosmetology stores?

Among stores with pricing data, the average listed price is about $324, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.