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Topic
Updated May 18, 2026
WooCommerce

230 WooCommerce Cupcakes Stores: Stats & Market Data (2026)

230 active WooCommerce stores fall into the Cupcakes segment, with 75 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Arts & Entertainment. 70% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

70%
Social media
1%
Meta ads
69%
Contact info
Total Stores
230
Active WooCommerce stores
New (30d)
75
Newly added in the last 30 days
Avg. Products
129
Among 230 stores with catalog data
Avg. Price
$36
Among 220 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

75 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 31 · 13%
10-49 92 · 40%
50-199 84 · 37%
200-999 18 · 8%
1k-4.9k 4 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
72% coverage
Celebrations & Gifts
24% coverage
Arts & Entertainment
1% coverage
Education & Courses
0% coverage
Home & Garden
0% coverage
Wedding
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 129 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 101 · 46%
$25-$49 71 · 32%
$50-$99 41 · 19%
$100-$199 4 · 2%
$200-$499 3 · 1%
Store currencies
USD 94 EUR 35 GBP 29 CAD 17 AUD 13 ZAR 7 MXN 6 INR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (63%), Facebook (57%), TikTok (10%).

Instagram
63%
Facebook
57%
TikTok
10%
Twitter / X
10%
Pinterest
7%
YouTube
4%
LinkedIn
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 1% run Meta ads. That's 23 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (19%), Google Tag Manager (17%).

Google Analytics
34%
Facebook Pixel
19%
Google Tag Manager
17%
Google Ads
10%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

201 products $25 avg 2 ads
Food & Beverages cupcakes bakery
32 products $26 avg
Food & Beverages bakery cakes
175 products $37 avg
Celebrations & Gifts cakes easter
8 products $96 avg
Food & Beverages custom cakes cupcakes
46 products $73 avg
Food & Beverages cakes cupcakes
Indulgent Cakes United Kingdom
18 products $161 avg
Food & Beverages cakes cupcakes
27 products $22 avg
Food & Beverages cupcakes cakesicles
25 products $17 avg
Food & Beverages cakes cookies
29 products $16 avg
Food & Beverages cakes pies
75 products $55 avg
Food & Beverages bakery cakes
35 products $50 avg
Food & Beverages cakes cupcakes

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FAQ

How many WooCommerce Cupcakes stores are there?

We currently track 230 active WooCommerce stores in the Cupcakes segment.

Are WooCommerce Cupcakes stores growing?

Yes. In the last 30 days, 75 new stores were indexed in the Cupcakes segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Cupcakes stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.