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Topic
Updated Apr 6, 2026
WooCommerce

75 WooCommerce Digital subscription Stores: Stats & Market Data (2026)

75 active WooCommerce stores fall into the Digital subscription segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Books & Literature, Electronics. 47% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

47%
Social media
4%
Meta ads
60%
Contact info
Total Stores
75
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
14
Among 75 stores with catalog data
Avg. Price
$294
Among 74 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 73%
10-49 16 · 21%
50-199 4 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
48% coverage
Books & Literature
23% coverage
Electronics
13% coverage
Education & Courses
9% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
3% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 14 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Brazil, France, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 36%
$25-$49 21 · 28%
$50-$99 12 · 16%
$100-$199 6 · 8%
$200-$499 1 · 1%
$500+ 7 · 9%
Store currencies
USD 37 EUR 15 BRL 5 GBP 4 INR 3 SAR 2 AUD 1 EGP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $294 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (36%), Instagram (25%), Twitter / X (15%).

Facebook
36%
Instagram
25%
Twitter / X
15%
YouTube
11%
LinkedIn
5%
TikTok
1%

About 47% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 21 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (20%), Facebook Pixel (15%).

Google Analytics
33%
Google Tag Manager
20%
Facebook Pixel
15%
Google Ads
9%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

22 products $19 avg 4 ads
Books & Literature Education & Courses educational books digital subscription
7 products $29 avg
Software vpn service france tv access
16 products $3 avg
Software digital subscription gaming
12 products $60 avg
Software subscription service digital subscription
15 products $18 avg
Books & Literature newspaper subscription local news
8 products $43 avg
Books & Literature newspaper subscription digital subscription
8 products $60 avg
Electronics tv package satellite tv
5 products $22 avg
Software subscription service software as a service
B Beyond Magazine United Kingdom
6 products $27 avg
Arts & Entertainment content platform magazine
10 products $308 avg
Software iptv subscription online tv service
5 products $17 avg
Books & Literature magazine subscription cultural magazine
7 products $40 avg
Electronics iptv service live tv channels

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FAQ

How many WooCommerce Digital subscription stores are there?

We currently track 75 active WooCommerce stores in the Digital subscription segment.

Are WooCommerce Digital subscription stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Digital subscription segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Digital subscription stores?

Among stores with pricing data, the average listed price is about $294, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.