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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

179 WooCommerce Software subscription Stores: Stats & Market Data (2026)

179 active WooCommerce stores fall into the Software subscription segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 32% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

32%
Social media
2%
Meta ads
60%
Contact info
Total Stores
179
Active WooCommerce stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
17
Among 179 stores with catalog data
Avg. Price
$212
Among 177 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

36 18 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

35 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 118 · 66%
10-49 49 · 27%
50-199 11 · 6%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
99% coverage
Electronics
4% coverage
Education & Courses
3% coverage
Business & Industrial
2% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 17 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,372. The strongest country concentrations are Bangladesh, India, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 61 · 34%
$25-$49 25 · 14%
$50-$99 34 · 19%
$100-$199 22 · 12%
$200-$499 16 · 9%
$500+ 19 · 11%
Store currencies
USD 73 EUR 34 BDT 18 INR 13 BRL 8 VND 7 GBP 5 PKR 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $212 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (25%), Instagram (18%), YouTube (12%).

Facebook
25%
Instagram
18%
YouTube
12%
Twitter / X
11%
LinkedIn
8%
TikTok
1%
Pinterest
1%

About 32% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 16 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (20%), Facebook Pixel (11%).

Google Analytics
25%
Google Tag Manager
20%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $467 avg
Software packs software subscription
44 products $5 avg 1 ads
Electronics Software cheap ott software subscription
Pichinov France
5 products $4771 avg
Software digital agency software subscription
6 products $72 avg
Software social media marketing software subscription
5 products $4 avg
Software canva pro premium themes
14 products $1 avg
Software premium account digital products
20 products $9 avg
Software Education & Courses digital products software subscription
7 products $480 avg
Software software subscription saas plan
8 products $257 avg
Software membership plans software subscription
22 products $14 avg
Software software subscription ai tools
23 products $5 avg
Software software subscription saas

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FAQ

How many WooCommerce Software subscription stores are there?

We currently track 179 active WooCommerce stores in the Software subscription segment.

Are WooCommerce Software subscription stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Software subscription segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Software subscription stores?

Among stores with pricing data, the average listed price is about $212, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.