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Topic
Updated June 8, 2026
WooCommerce

90 WooCommerce Digital subscription Stores: Stats & Market Data (2026)

90 active WooCommerce stores fall into the Digital subscription segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Books & Literature, Electronics. 38% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

38%
Social media
1%
Meta ads
49%
Contact info
Total Stores
90
Active WooCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
63
Among 90 stores with catalog data
Avg. Price
$255
Among 89 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

10 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 61%
10-49 26 · 29%
50-199 7 · 8%
200-999 1 · 1%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
43% coverage
Books & Literature
27% coverage
Electronics
13% coverage
Education & Courses
8% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
2% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 63 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Brazil, Italy, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 42%
$25-$49 22 · 25%
$50-$99 12 · 13%
$100-$199 8 · 9%
$200-$499 3 · 3%
$500+ 7 · 8%
Store currencies
USD 43 EUR 18 BRL 5 GBP 3 INR 3 AUD 2 BDT 2 SAR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $255 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (29%), Instagram (21%), Twitter / X (16%).

Facebook
29%
Instagram
21%
Twitter / X
16%
YouTube
11%
LinkedIn
6%
TikTok
2%

About 38% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (20%), Facebook Pixel (10%).

Google Analytics
32%
Google Tag Manager
20%
Facebook Pixel
10%
Google Ads
9%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $314 avg
Software iptv subscription online tv service
6 products $27 avg
Software subscription service software subscription
5 products $19 avg
Electronics iptv plans streaming service
8 products $43 avg
Books & Literature newspaper subscription digital subscription
23 products $8 avg
Books & Literature music magazine print magazine
3,763 products $3 avg
Books & Literature digital subscription ebooks
15 products $18 avg
Books & Literature newspaper subscription local news
5 products $82 avg
Software subscription services software plans
24 products $4 avg
Software digital products digital subscription
7 products $780 avg
Education & Courses digital subscription single product
36 products $229 avg
Books & Literature newspaper subscription financial news

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FAQ

How many WooCommerce Digital subscription stores are there?

We currently track 90 active WooCommerce stores in the Digital subscription segment.

Are WooCommerce Digital subscription stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Digital subscription segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Digital subscription stores?

Among stores with pricing data, the average listed price is about $255, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.