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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

790 WooCommerce Donation Stores: Stats & Market Data (2026)

790 active WooCommerce stores fall into the Donation segment, with 38 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Education & Courses. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
62%
Contact info
Total Stores
790
Active WooCommerce stores
New (30d)
38
Newly added in the last 30 days
Avg. Products
38
Among 789 stores with catalog data
Avg. Price
$316
Among 705 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

132 66 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

38 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 410 · 52%
10-49 285 · 36%
50-199 80 · 10%
200-999 13 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
23% coverage
Arts & Entertainment
7% coverage
Education & Courses
6% coverage
Apparel & Accessories
4% coverage
Books & Literature
3% coverage
Food & Beverages
1% coverage
General Merchandise
1% coverage
Health
1% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 38 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 298 · 42%
$25-$49 129 · 18%
$50-$99 99 · 14%
$100-$199 53 · 8%
$200-$499 67 · 10%
$500+ 59 · 8%
Store currencies
USD 423 EUR 73 GBP 54 AUD 37 INR 32 CAD 29 ZAR 10 MYR 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $316 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (58%), Instagram (46%), YouTube (27%).

Facebook
58%
Instagram
46%
YouTube
27%
Twitter / X
23%
LinkedIn
16%
TikTok
6%
Pinterest
1%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 20 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
31%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
5%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $50 avg 6 ads
16 products $109 avg
Arts & Entertainment art contemporary
57 products $23 avg
Celebrations & Gifts donation charity
31 products $36 avg
Arts & Entertainment events support
6 products $55 avg
Arts & Entertainment supporting foundation donation
130 products $850 avg
Health hearing aids donation
13 products $215 avg
Animals & Pet Supplies animal charity donation
8 products $10 avg
Arts & Entertainment donation workshops
48 products $40 avg
Celebrations & Gifts gift charity
9 products $21 avg
Books & Literature Apparel & Accessories Celebrations & Gifts religious books women's apparel

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FAQ

How many WooCommerce Donation stores are there?

We currently track 790 active WooCommerce stores in the Donation segment.

Are WooCommerce Donation stores growing?

Yes. In the last 30 days, 38 new stores were indexed in the Donation segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Donation stores?

Among stores with pricing data, the average listed price is about $316, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.