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Topic
Updated Apr 27, 2026
WooCommerce

550 WooCommerce Nonprofit Stores: Stats & Market Data (2026)

550 active WooCommerce stores fall into the Nonprofit segment, with 92 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Celebrations & Gifts, Arts & Entertainment. 71% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

71%
Social media
2%
Meta ads
64%
Contact info
Total Stores
550
Active WooCommerce stores
New (30d)
92
Newly added in the last 30 days
Avg. Products
28
Among 550 stores with catalog data
Avg. Price
$363
Among 485 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

90 45 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

92 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 310 · 56%
10-49 187 · 34%
50-199 40 · 7%
200-999 12 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
9% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Business & Industrial
1% coverage
Health
1% coverage
Food & Beverages
1% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 28 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Canada, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 235 · 48%
$25-$49 100 · 21%
$50-$99 55 · 11%
$100-$199 32 · 7%
$200-$499 25 · 5%
$500+ 38 · 8%
Store currencies
USD 327 EUR 50 GBP 28 INR 18 CAD 17 AUD 16 ZAR 11 PKR 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $363 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (65%), Instagram (54%), YouTube (33%).

Facebook
65%
Instagram
54%
YouTube
33%
Twitter / X
27%
LinkedIn
22%
TikTok
9%
Pinterest
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (19%), Facebook Pixel (12%).

Google Analytics
36%
Google Tag Manager
19%
Facebook Pixel
12%
Google Ads
5%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $44 avg 1 ads
Books & Literature Celebrations & Gifts wildlife conservation
137 products $1801 avg
Arts & Entertainment nonprofit video production
11 products $29 avg
Apparel & Accessories Food & Beverages Home & Garden nonprofit community
5 products $30 avg
Apparel & Accessories Celebrations & Gifts clothing gift-shop
6 products $21 avg 1 ads
Books & Literature sports community

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FAQ

How many WooCommerce Nonprofit stores are there?

We currently track 550 active WooCommerce stores in the Nonprofit segment.

Are WooCommerce Nonprofit stores growing?

Yes. In the last 30 days, 92 new stores were indexed in the Nonprofit segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Nonprofit stores?

Among stores with pricing data, the average listed price is about $363, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.