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Topic
Updated May 25, 2026
WooCommerce

83 WooCommerce Eau de toilette Stores: Stats & Market Data (2026)

83 active WooCommerce stores fall into the Eau de toilette segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden. 23% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

23%
Social media
1%
Meta ads
34%
Contact info
Total Stores
83
Active WooCommerce stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
7,894
Among 83 stores with catalog data
Avg. Price
$54
Among 78 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days — 52% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 5%
10-49 14 · 17%
50-199 19 · 23%
200-999 17 · 20%
1k-4.9k 10 · 12%
5k+ 19 · 23%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Home & Garden
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 7,894 products per store. That's larger than the WooCommerce average of 1,495. The strongest country concentrations are Germany, Denmark, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 33%
$25-$49 17 · 22%
$50-$99 26 · 33%
$100-$199 8 · 10%
$200-$499 1 · 1%
Store currencies
EUR 25 USD 21 GBP 3 AED 2 CHF 2 CRC 2 DKK 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (20%), Instagram (14%), Twitter / X (6%).

Facebook
20%
Instagram
14%
Twitter / X
6%
TikTok
2%
Pinterest
1%
YouTube
1%

Social media presence is relatively low at 23%, with 1% running Meta ads. That's 20 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Tag Manager (12%), Facebook Pixel (10%), Google Analytics (10%).

Google Tag Manager
12%
Facebook Pixel
10%
Google Analytics
10%
Google Ads
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

80 products $44 avg 1 ads
Beauty & Cosmetics perfume store eau de toilette
10 products $61 avg
Beauty & Cosmetics luxury cologne british fragrances
24 products $64 avg
Beauty & Cosmetics niche perfume luxury perfume
151 products $7 avg
Beauty & Cosmetics perfume cologne
332 products $60 avg
Beauty & Cosmetics parfum homme eau de parfum
762 products $61 avg
Beauty & Cosmetics perfume eau de toilette
68 products $75 avg
Beauty & Cosmetics perfume gift set eau de parfum
818 products $295 avg
Beauty & Cosmetics men's perfumes women's perfumes
25 products $93 avg
Beauty & Cosmetics women's perfume designer fragrances
100 products $74 avg
Beauty & Cosmetics perfume cologne
465 products $28 avg
Beauty & Cosmetics men's colognes perfume samples
30 products $38 avg
Beauty & Cosmetics artisanal perfume essential oils

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FAQ

How many WooCommerce Eau de toilette stores are there?

We currently track 83 active WooCommerce stores in the Eau de toilette segment.

Are WooCommerce Eau de toilette stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Eau de toilette segment, showing a 52% monthly growth rate.

What is the average product price in WooCommerce Eau de toilette stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.