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Updated June 8, 2026
WooCommerce

72 WooCommerce Eco-friendly fashion Stores: Stats & Market Data (2026)

72 active WooCommerce stores fall into the Eco-friendly fashion segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Baby & Kids, Antiques & Collectibles. 71% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
60%
Contact info
Total Stores
72
Active WooCommerce stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
380
Among 72 stores with catalog data
Avg. Price
$76
Among 67 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 8%
10-49 22 · 31%
50-199 28 · 39%
200-999 13 · 18%
1k-4.9k 2 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Baby & Kids
3% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 380 products per store. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are France, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 18%
$25-$49 20 · 30%
$50-$99 23 · 34%
$100-$199 8 · 12%
$200-$499 4 · 6%
Store currencies
EUR 30 USD 19 GBP 5 AUD 3 CHF 3 INR 3 MXN 2 PLN 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $76. That's below the WooCommerce average of $422.

Social media platforms

Facebook (67%), Instagram (61%), Twitter / X (14%).

Facebook
67%
Instagram
61%
Twitter / X
14%
TikTok
12%
YouTube
12%
LinkedIn
10%
Pinterest
7%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 26 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Facebook Pixel (32%), Google Analytics (28%), Google Tag Manager (24%).

Facebook Pixel
32%
Google Analytics
28%
Google Tag Manager
24%
Google Ads
15%
Pinterest Pixel
6%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

78 products $33 avg
Apparel & Accessories sustainable underwear organic cotton lingerie
17 products $86 avg
Apparel & Accessories leggings studio bag
124 products $413 avg
Apparel & Accessories slow fashion hand-woven fabrics
35 products $66 avg
Apparel & Accessories handmade leather bags eco-friendly fashion
184 products $33 avg
Apparel & Accessories organic cotton shirts eco-friendly fashion
259 products $31 avg
Apparel & Accessories sustainable clothing eco-friendly fashion
3,589 products $15 avg
Apparel & Accessories eco-friendly fashion women's clothing
149 products $67 avg
Apparel & Accessories sustainable accessories eco-friendly fashion
225 products $58 avg
Apparel & Accessories sustainable clothing eco-friendly fashion
54 products $93 avg
Apparel & Accessories ethical clothing organic materials
147 products $108 avg
Apparel & Accessories organic clothing eco-friendly fashion
159 products $69 avg
Apparel & Accessories sustainable clothing eco-friendly fashion

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FAQ

How many WooCommerce Eco-friendly fashion stores are there?

We currently track 72 active WooCommerce stores in the Eco-friendly fashion segment.

Are WooCommerce Eco-friendly fashion stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Eco-friendly fashion segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Eco-friendly fashion stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.