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Topic
Updated May 4, 2026
WooCommerce

208 WooCommerce Sustainable clothing Stores: Stats & Market Data (2026)

208 active WooCommerce stores fall into the Sustainable clothing segment, with 50 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Baby & Kids. 71% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

71%
Social media
4%
Meta ads
56%
Contact info
Total Stores
208
Active WooCommerce stores
New (30d)
50
Newly added in the last 30 days
Avg. Products
876
Among 208 stores with catalog data
Avg. Price
$87
Among 197 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

50 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 41%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 12%
10-49 62 · 30%
50-199 71 · 34%
200-999 34 · 16%
1k-4.9k 9 · 4%
5k+ 6 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Home & Garden
5% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
2% coverage
Sporting Goods
2% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Antiques & Collectibles 1 Books & Literature 1 Food & Beverages 1 Office Supplies 1 Travel 1

Among stores with catalog data, the 50-199 product range is most common. The average is 876 products per store. That's smaller than the WooCommerce average of 1,302. The strongest country concentrations are Germany, United Kingdom, Switzerland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 41 · 21%
$25-$49 57 · 29%
$50-$99 53 · 27%
$100-$199 31 · 16%
$200-$499 11 · 6%
$500+ 4 · 2%
Store currencies
EUR 98 USD 54 GBP 14 CHF 6 INR 6 CAD 4 AUD 3 SEK 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $87 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (62%), Facebook (57%), LinkedIn (11%).

Instagram
62%
Facebook
57%
LinkedIn
11%
TikTok
9%
Twitter / X
8%
YouTube
8%
Pinterest
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 4% run Meta ads. That's 22 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (28%), Facebook Pixel (27%).

Google Analytics
39%
Google Tag Manager
28%
Facebook Pixel
27%
Google Ads
11%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $224 avg
Apparel & Accessories sustainable clothing outdoor jackets
44 products $77 avg
Apparel & Accessories sustainable clothing fitness apparel
64 products $24 avg
Apparel & Accessories second-hand fashion sustainable clothing
135 products $154 avg
Apparel & Accessories vegan fashion sustainable clothing
54 products $45 avg 2 ads
Apparel & Accessories Home & Garden sustainable clothing eco-conscious apparel
249 products $9 avg
Apparel & Accessories pet lover gifts sustainable clothing
37 products $98 avg
Apparel & Accessories african fashion sustainable clothing
57 products $29 avg
Apparel & Accessories eco-friendly fashion local designers
274 products $227 avg 4 ads
Apparel & Accessories fashion clothing
141 products $67 avg
Apparel & Accessories slow fashion sustainable clothing
251 products $25 avg
Apparel & Accessories sustainable clothing fashion basics
112 products $192 avg
Apparel & Accessories slow fashion sustainable clothing

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FAQ

How many WooCommerce Sustainable clothing stores are there?

We currently track 208 active WooCommerce stores in the Sustainable clothing segment.

Are WooCommerce Sustainable clothing stores growing?

Yes. In the last 30 days, 50 new stores were indexed in the Sustainable clothing segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Sustainable clothing stores?

Among stores with pricing data, the average listed price is about $87, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.