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Topic
Updated June 8, 2026
WooCommerce

164 WooCommerce Ethical fashion Stores: Stats & Market Data (2026)

164 active WooCommerce stores fall into the Ethical fashion segment, with 39 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Baby & Kids. 69% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
53%
Contact info
Total Stores
164
Active WooCommerce stores
New (30d)
39
Newly added in the last 30 days
Avg. Products
1,224
Among 164 stores with catalog data
Avg. Price
$145
Among 155 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

39 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 9%
10-49 49 · 30%
50-199 64 · 39%
200-999 28 · 17%
1k-4.9k 4 · 2%
5k+ 5 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
4% coverage
Baby & Kids
2% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,224 products per store. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are France, United Kingdom, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 17%
$25-$49 38 · 25%
$50-$99 48 · 31%
$100-$199 31 · 20%
$200-$499 8 · 5%
$500+ 4 · 3%
Store currencies
EUR 85 USD 42 GBP 12 AUD 4 CHF 3 CAD 2 INR 2 PEN 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $145. That's below the WooCommerce average of $422.

Social media platforms

Facebook (60%), Instagram (60%), TikTok (12%).

Facebook
60%
Instagram
60%
TikTok
12%
Twitter / X
10%
YouTube
10%
LinkedIn
8%
Pinterest
8%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 24 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (37%), Facebook Pixel (28%), Google Tag Manager (24%).

Google Analytics
37%
Facebook Pixel
28%
Google Tag Manager
24%
Google Ads
13%
Pinterest Pixel
4%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $56 avg
Apparel & Accessories organic clothing sustainable fabrics
921 products $44 avg
Apparel & Accessories Home & Garden ethical fashion eco-friendly products
59 products $105 avg
Apparel & Accessories sustainable fashion clothing store
188 products $185 avg
Apparel & Accessories ethical fashion women's clothing
24 products $52 avg
Apparel & Accessories ethical fashion sustainable clothing
182 products $23 avg
Apparel & Accessories women clothing fashion
71 products $114 avg
Apparel & Accessories ethical fashion size inclusive
28 products $283 avg
Apparel & Accessories handcrafted knitwear ethical fashion
27 products $11 avg
Apparel & Accessories Home & Garden Celebrations & Gifts organic cotton bags handmade beeswax candles
7 products $99 avg
Apparel & Accessories ethical fashion clothing store
127 products $32 avg
Apparel & Accessories fashion women's clothing
433 products $45 avg
Apparel & Accessories ethical fashion kenyan fashion

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FAQ

How many WooCommerce Ethical fashion stores are there?

We currently track 164 active WooCommerce stores in the Ethical fashion segment.

Are WooCommerce Ethical fashion stores growing?

Yes. In the last 30 days, 39 new stores were indexed in the Ethical fashion segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Ethical fashion stores?

Among stores with pricing data, the average listed price is about $145, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.