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Topic
Updated July 13, 2026
WooCommerce

1,147 WooCommerce Sustainable Fashion Stores: Stats & Market Data (2026)

1,147 active WooCommerce stores fall into the Sustainable Fashion segment, with 112 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 63% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

63%
Social media
1%
Meta ads
50%
Contact info
Total Stores
1,147
Active WooCommerce stores
New (30d)
112
Newly added in the last 30 days
Avg. Products
723
Among 1,138 stores with catalog data
Avg. Price
$197
Among 1,080 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

216 108 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

112 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 74 · 7%
10-49 408 · 36%
50-199 387 · 34%
200-999 207 · 18%
1k-4.9k 46 · 4%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
4% coverage
Jewelry & Watches
2% coverage
Arts & Entertainment
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 3 Books & Literature 2 Education & Courses 2 Health 2 Sporting Goods 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 723 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The strongest country concentrations are France, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 204 · 19%
$25-$49 272 · 25%
$50-$99 301 · 28%
$100-$199 183 · 17%
$200-$499 93 · 9%
$500+ 27 · 2%
Store currencies
EUR 531 USD 232 GBP 73 INR 48 CHF 28 BRL 25 AUD 21 PLN 16

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $197. That's below the WooCommerce average of $422.

Social media platforms

Instagram (52%), Facebook (50%), TikTok (8%).

Instagram
52%
Facebook
50%
TikTok
8%
YouTube
8%
Twitter / X
7%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 63%, and 1% of stores run Meta ad campaigns. That's 24 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (21%), Facebook Pixel (18%).

Google Analytics
32%
Google Tag Manager
21%
Facebook Pixel
18%
Google Ads
10%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

127 products $117 avg 8 ads
Apparel & Accessories Sustainable Fashion
1,469 products $79 avg 6 ads
Apparel & Accessories Beauty & Cosmetics Sustainable Fashion Sportswear
106 products $31 avg 5 ads
Apparel & Accessories Sustainable Fashion T-Shirts
683 products $130 avg
Apparel & Accessories Sustainable Fashion
110 products $49 avg
Apparel & Accessories Sustainable Fashion Clothing
98 products $73 avg
Apparel & Accessories Animals & Pet Supplies Sustainable Fashion
133 products $182 avg
Apparel & Accessories Sustainable Fashion Women's Clothing
229 products $35 avg
Apparel & Accessories Sustainable Fashion Swimwear
882 products $22 avg
Apparel & Accessories Sustainable Fashion
125 products $115 avg
Apparel & Accessories Luxury Fashion Sustainable Fashion
39 products $580 avg
Apparel & Accessories Sustainable Fashion Women's Clothing
392 products $38 avg
Apparel & Accessories Sustainable Fashion Clothing

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FAQ

How many WooCommerce Sustainable Fashion stores are there?

We currently track 1,147 active WooCommerce stores in the Sustainable Fashion segment.

Are WooCommerce Sustainable Fashion stores growing?

Yes. In the last 30 days, 112 new stores were indexed in the Sustainable Fashion segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Sustainable Fashion stores?

Among stores with pricing data, the average listed price is about $197, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.