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Topic
Updated Apr 27, 2026
WooCommerce

42 WooCommerce Fitness membership Stores: Stats & Market Data (2026)

42 active WooCommerce stores fall into the Fitness membership segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $100-$199 range. The leading categories are Health, Sporting Goods, Education & Courses. 76% maintain social media profiles — Facebook leads — and 19% run Meta ad campaigns.

76%
Social media
19%
Meta ads
57%
Contact info
Total Stores
42
Active WooCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
19
Among 42 stores with catalog data
Avg. Price
$126
Among 42 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 64%
10-49 13 · 31%
50-199 1 · 2%
200-999 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
45% coverage
Sporting Goods
31% coverage
Education & Courses
17% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are France, Hungary, Switzerland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4 · 10%
$25-$49 8 · 19%
$50-$99 12 · 29%
$100-$199 14 · 33%
$200-$499 3 · 7%
$500+ 1 · 2%
Store currencies
USD 14 EUR 11 GBP 4 HUF 3 CAD 2 CHF 2 MXN 2 CZK 1

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $126. That's below the WooCommerce average of $419.

Social media platforms

Facebook (71%), Instagram (57%), YouTube (24%).

Facebook
71%
Instagram
57%
YouTube
24%
Twitter / X
14%
LinkedIn
12%
TikTok
10%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 19% run Meta ads. That's 19 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (21%), Facebook Pixel (7%).

Google Analytics
21%
Google Tag Manager
21%
Facebook Pixel
7%
Google Ads
5%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $890 avg 2 ads
Health fitness membership health subscription
231 products $439 avg 5 ads
Health Food & Beverages energy drink sports hydration
17 products $43 avg 2 ads
Education & Courses fitness membership workout plan
14 products $108 avg
Sporting Goods Health fitness membership sports club membership
5 products $93 avg
Education & Courses fitness membership training club
7 products $91 avg 4 ads
Health fitness membership health check-up
27 products $60 avg
Health fitness membership health products
9 products $34 avg
Health online fitness store yoga classes
6 products $14 avg
Health membership health club
32 products $31 avg
Sporting Goods Education & Courses self-defense training krav maga classes
25 products $17 avg
Arts & Entertainment dance workshops fitness membership
18 products $89 avg
Health fitness membership wellness club

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FAQ

How many WooCommerce Fitness membership stores are there?

We currently track 42 active WooCommerce stores in the Fitness membership segment.

Are WooCommerce Fitness membership stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Fitness membership segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Fitness membership stores?

Among stores with pricing data, the average listed price is about $126, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.