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Topic
Updated May 18, 2026
WooCommerce

360 WooCommerce Fitness store Stores: Stats & Market Data (2026)

360 active WooCommerce stores fall into the Fitness store segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
61%
Contact info
Total Stores
360
Active WooCommerce stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
551
Among 360 stores with catalog data
Avg. Price
$425
Among 333 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

66 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 98 · 27%
10-49 105 · 29%
50-199 69 · 19%
200-999 66 · 18%
1k-4.9k 16 · 4%
5k+ 6 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
38% coverage
Health
22% coverage
Apparel & Accessories
8% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
0% coverage
Business & Industrial
0% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 551 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 66 · 20%
$25-$49 77 · 23%
$50-$99 48 · 14%
$100-$199 38 · 11%
$200-$499 36 · 11%
$500+ 68 · 20%
Store currencies
USD 153 EUR 57 GBP 21 INR 19 AUD 11 CAD 10 MXN 8 PLN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $425 because some stores price much higher, pulling it up.

Social media platforms

Instagram (55%), Facebook (52%), YouTube (25%).

Instagram
55%
Facebook
52%
YouTube
25%
Twitter / X
12%
TikTok
9%
LinkedIn
8%
Pinterest
2%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (25%), Facebook Pixel (18%).

Google Analytics
31%
Google Tag Manager
25%
Facebook Pixel
18%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

111 products $957 avg 2 ads
Sporting Goods Home & Garden fitness store exercise equipment
8 products $25 avg 1 ads
Apparel & Accessories Health fitness store gym accessories
51 products $47 avg
Sporting Goods fitness store gym equipment
11 products $57 avg
Health gym equipment fitness store
678 products $238 avg
Sporting Goods pilates equipment fitness store
711 products $2430 avg
Sporting Goods gym equipment fitness store
6 products $27 avg
Health fitness clothing women's wellness
11 products $53 avg
Sporting Goods fitness store gym equipment
246 products $2569 avg
Sporting Goods exercise equipment home gym

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FAQ

How many WooCommerce Fitness store stores are there?

We currently track 360 active WooCommerce stores in the Fitness store segment.

Are WooCommerce Fitness store stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Fitness store segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Fitness store stores?

Among stores with pricing data, the average listed price is about $425, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.