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Topic
Updated Apr 6, 2026
WooCommerce

49 WooCommerce Mascara Stores: Stats & Market Data (2026)

49 active WooCommerce stores fall into the Mascara segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health. 67% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
69%
Contact info
Total Stores
49
Active WooCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
399
Among 49 stores with catalog data
Avg. Price
$33
Among 45 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 18%
10-49 10 · 20%
50-199 17 · 35%
200-999 9 · 18%
1k-4.9k 3 · 6%
5k+ 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 399 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Australia, Pakistan, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 71%
$25-$49 7 · 16%
$50-$99 1 · 2%
$100-$199 4 · 9%
$200-$499 1 · 2%
Store currencies
USD 20 EUR 6 AUD 2 PKR 2 BDT 1 BOB 1 CAD 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (63%), Facebook (57%), TikTok (16%).

Instagram
63%
Facebook
57%
TikTok
16%
YouTube
12%
LinkedIn
4%
Twitter / X
4%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (31%), Google Analytics (27%), Google Tag Manager (18%).

Facebook Pixel
31%
Google Analytics
27%
Google Tag Manager
18%
Google Ads
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $271 avg
Beauty & Cosmetics eyeliner mascara
46 products $13 avg
Beauty & Cosmetics eyelashes lip gloss
11 products $183 avg
Beauty & Cosmetics eyelash serum mascara
9 products $115 avg
Beauty & Cosmetics mascara vegan makeup
341 products $12 avg
Beauty & Cosmetics lipstick mascara
57 products $25 avg
Beauty & Cosmetics eyelash serum mascara
107 products $17 avg
Beauty & Cosmetics makeup cosmetics
513 products $4 avg
Beauty & Cosmetics skincare makeup
331 products $12 avg
Beauty & Cosmetics shampoo mascara
7 products $26 avg
Beauty & Cosmetics serum mascara

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FAQ

How many WooCommerce Mascara stores are there?

We currently track 49 active WooCommerce stores in the Mascara segment.

Are WooCommerce Mascara stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Mascara segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Mascara stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.