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Topic
Updated May 25, 2026
WooCommerce

237 WooCommerce Lip gloss Stores: Stats & Market Data (2026)

237 active WooCommerce stores fall into the Lip gloss segment, with 96 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 42% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

42%
Social media
1%
Meta ads
52%
Contact info
Total Stores
237
Active WooCommerce stores
New (30d)
96
Newly added in the last 30 days
Avg. Products
1,338
Among 237 stores with catalog data
Avg. Price
$40
Among 227 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

92 46 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

96 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 35 · 15%
10-49 72 · 30%
50-199 63 · 27%
200-999 35 · 15%
1k-4.9k 19 · 8%
5k+ 13 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids 1 Smoking & Vaping 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,338 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The strongest country concentrations are Brazil, Germany, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 169 · 74%
$25-$49 39 · 17%
$50-$99 14 · 6%
$100-$199 3 · 1%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 85 EUR 39 BRL 10 PKR 10 EGP 9 GBP 9 INR 6 NGN 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (35%), Facebook (32%), TikTok (13%).

Instagram
35%
Facebook
32%
TikTok
13%
YouTube
7%
Twitter / X
5%
LinkedIn
2%
Pinterest
2%

About 42% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Facebook Pixel (19%), Google Analytics (12%), Google Tag Manager (10%).

Facebook Pixel
19%
Google Analytics
12%
Google Tag Manager
10%
Google Ads
4%
TikTok Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

157 products $16 avg
Beauty & Cosmetics lipstick lip gloss
66 products $15 avg
Beauty & Cosmetics eyeshadow highlighter
38 products $3 avg
Beauty & Cosmetics beauty products cosmetic makeup
326 products $9 avg
Beauty & Cosmetics makeup online cosmetics store
2,664 products $21 avg
Beauty & Cosmetics Toys & Games beauty products skincare items
95 products $8 avg
Beauty & Cosmetics lipstick lip gloss
73 products $40 avg
Beauty & Cosmetics organic skincare perfumes
73 products $40 avg
Beauty & Cosmetics perfumes body oil
220 products $3 avg
Beauty & Cosmetics lip gloss face
435 products $10 avg
Beauty & Cosmetics lip gloss mascara
6 products $12 avg
Beauty & Cosmetics lip gloss eyebrow liner

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FAQ

How many WooCommerce Lip gloss stores are there?

We currently track 237 active WooCommerce stores in the Lip gloss segment.

Are WooCommerce Lip gloss stores growing?

Yes. In the last 30 days, 96 new stores were indexed in the Lip gloss segment, showing a 41% monthly growth rate.

What is the average product price in WooCommerce Lip gloss stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.