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Topic
Updated Apr 27, 2026
WooCommerce

166 WooCommerce Lipstick Stores: Stats & Market Data (2026)

166 active WooCommerce stores fall into the Lipstick segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Food & Beverages. 63% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
63%
Contact info
Total Stores
166
Active WooCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
1,140
Among 166 stores with catalog data
Avg. Price
$256
Among 153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 20%
10-49 63 · 38%
50-199 33 · 20%
200-999 22 · 13%
1k-4.9k 10 · 6%
5k+ 5 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,140 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,086. The strongest country concentrations are India, Bangladesh, Malaysia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 114 · 75%
$25-$49 28 · 18%
$50-$99 6 · 4%
$100-$199 2 · 1%
$200-$499 1 · 1%
$500+ 2 · 1%
Store currencies
USD 56 INR 17 EUR 15 PKR 8 BDT 7 MYR 5 GBP 4 IRT 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $256 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (51%), Instagram (49%), TikTok (14%).

Facebook
51%
Instagram
49%
TikTok
14%
YouTube
13%
Twitter / X
8%
Pinterest
2%
LinkedIn
2%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (15%), Facebook Pixel (14%), Google Tag Manager (12%).

Google Analytics
15%
Facebook Pixel
14%
Google Tag Manager
12%
Google Ads
7%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

10 products $6 avg
Beauty & Cosmetics lipstick beauty
19 products $8 avg
Beauty & Cosmetics lipstick lip balm
13 products $15 avg
Beauty & Cosmetics beauty cosmetics
1,597 products $13 avg
Beauty & Cosmetics body oil hand cream
245 products $43 avg
Beauty & Cosmetics charlotte tilbury beauty products
434 products $4 avg
Beauty & Cosmetics cosmetics makeup kit
31 products $29 avg
Beauty & Cosmetics eyeshadow lipstick
107 products $30 avg
Beauty & Cosmetics cosmetics permanent makeup
20 products $40 avg
Beauty & Cosmetics Jewelry & Watches cosmetics jewelry
SugarPunch Pakistan
28 products $3 avg
Beauty & Cosmetics lipstick blush
21 products $11 avg
Beauty & Cosmetics beauty products cosmetics
198 products $21 avg
Beauty & Cosmetics lipgloss nail-care

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FAQ

How many WooCommerce Lipstick stores are there?

We currently track 166 active WooCommerce stores in the Lipstick segment.

Are WooCommerce Lipstick stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Lipstick segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Lipstick stores?

Among stores with pricing data, the average listed price is about $256, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.