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Topic
Updated May 25, 2026
WooCommerce

235 WooCommerce Lipstick Stores: Stats & Market Data (2026)

235 active WooCommerce stores fall into the Lipstick segment, with 67 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Food & Beverages. 45% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

45%
Social media
1%
Meta ads
52%
Contact info
Total Stores
235
Active WooCommerce stores
New (30d)
67
Newly added in the last 30 days
Avg. Products
1,805
Among 235 stores with catalog data
Avg. Price
$187
Among 217 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

65 32 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

67 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 14%
10-49 83 · 35%
50-199 48 · 20%
200-999 35 · 15%
1k-4.9k 20 · 9%
5k+ 15 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,805 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,497. The strongest country concentrations are India, Viet Nam, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 161 · 74%
$25-$49 39 · 18%
$50-$99 10 · 5%
$100-$199 4 · 2%
$200-$499 1 · 0%
$500+ 2 · 1%
Store currencies
USD 77 EUR 30 INR 17 PKR 11 VND 10 GBP 9 BDT 7 ILS 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $187 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (36%), Facebook (34%), TikTok (10%).

Instagram
36%
Facebook
34%
TikTok
10%
YouTube
8%
Twitter / X
6%
LinkedIn
2%
Pinterest
2%

About 45% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (13%), Facebook Pixel (12%), Google Tag Manager (11%).

Google Analytics
13%
Facebook Pixel
12%
Google Tag Manager
11%
Google Ads
6%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $18 avg
Beauty & Cosmetics Apparel & Accessories lipstick makeup
13 products $271 avg
Beauty & Cosmetics eyeliner mascara
107 products $17 avg
Beauty & Cosmetics makeup cosmetics
8 products $28 avg
Beauty & Cosmetics lipstick eyeliners
27 products $3 avg
Beauty & Cosmetics face makeup serum
31 products $29 avg
Beauty & Cosmetics eyeshadow lipstick
245 products $42 avg
Beauty & Cosmetics charlotte tilbury beauty products
46 products $44 avg
Beauty & Cosmetics sephora products makeup palette
47 products $9 avg
Beauty & Cosmetics beauty cosmetics
106 products $21 avg
Beauty & Cosmetics beauty makeup
43 products $14 avg
Beauty & Cosmetics eyelashes eyeshadow palettes
33 products $30 avg
Beauty & Cosmetics cosmetics makeup

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FAQ

How many WooCommerce Lipstick stores are there?

We currently track 235 active WooCommerce stores in the Lipstick segment.

Are WooCommerce Lipstick stores growing?

Yes. In the last 30 days, 67 new stores were indexed in the Lipstick segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Lipstick stores?

Among stores with pricing data, the average listed price is about $187, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.