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Topic
Updated May 25, 2026
WooCommerce

111 WooCommerce Mascara Stores: Stats & Market Data (2026)

111 active WooCommerce stores fall into the Mascara segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 35% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
41%
Contact info
Total Stores
111
Active WooCommerce stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
2,445
Among 111 stores with catalog data
Avg. Price
$29
Among 105 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

46 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 9%
10-49 15 · 14%
50-199 37 · 33%
200-999 21 · 19%
1k-4.9k 17 · 15%
5k+ 11 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
1% coverage
Health
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,445 products per store. That's larger than the WooCommerce average of 1,495. The strongest country concentrations are Germany, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 74 · 70%
$25-$49 19 · 18%
$50-$99 4 · 4%
$100-$199 7 · 7%
$200-$499 1 · 1%
Store currencies
USD 43 EUR 29 GBP 5 IRT 4 AUD 2 CAD 2 ILS 2 PKR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $29 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (32%), Facebook (31%), TikTok (9%).

Instagram
32%
Facebook
31%
TikTok
9%
YouTube
5%
Twitter / X
4%
LinkedIn
2%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Facebook Pixel (18%), Google Analytics (13%), Google Tag Manager (13%).

Facebook Pixel
18%
Google Analytics
13%
Google Tag Manager
13%
Google Ads
3%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

44 products $30 avg
Beauty & Cosmetics lipsticks skin care
513 products $4 avg
Beauty & Cosmetics skincare makeup
13 products $271 avg
Beauty & Cosmetics eyeliner mascara
107 products $17 avg
Beauty & Cosmetics makeup cosmetics
245 products $42 avg
Beauty & Cosmetics charlotte tilbury beauty products
60 products $7 avg
Beauty & Cosmetics silkygirl makeup kẻ mắt
8 products $16 avg
Beauty & Cosmetics makeup revolution cosrx aloe
9 products $119 avg
Beauty & Cosmetics mascara vegan makeup
402 products $9 avg
Beauty & Cosmetics cosmetics makeup products
58 products $26 avg
Beauty & Cosmetics eyelash serum mascara
711 products $16 avg
Beauty & Cosmetics beauty make-up
341 products $14 avg
Beauty & Cosmetics lipstick mascara

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FAQ

How many WooCommerce Mascara stores are there?

We currently track 111 active WooCommerce stores in the Mascara segment.

Are WooCommerce Mascara stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Mascara segment, showing a 41% monthly growth rate.

What is the average product price in WooCommerce Mascara stores?

Among stores with pricing data, the average listed price is about $29, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.