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Topic
Updated Apr 27, 2026
WooCommerce

63 WooCommerce Mascara Stores: Stats & Market Data (2026)

63 active WooCommerce stores fall into the Mascara segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health. 56% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

56%
Social media
6%
Meta ads
57%
Contact info
Total Stores
63
Active WooCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
553
Among 63 stores with catalog data
Avg. Price
$34
Among 59 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 14%
10-49 13 · 21%
50-199 21 · 33%
200-999 12 · 19%
1k-4.9k 6 · 10%
5k+ 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 553 products per store. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Germany, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 66%
$25-$49 12 · 20%
$50-$99 1 · 2%
$100-$199 6 · 10%
$200-$499 1 · 2%
Store currencies
USD 22 EUR 14 AUD 2 CLP 2 GBP 2 IRT 2 PKR 2 BDT 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (52%), Facebook (48%), TikTok (14%).

Instagram
52%
Facebook
48%
TikTok
14%
YouTube
10%
Twitter / X
5%
LinkedIn
3%

Social media adoption is strong at 56%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (25%), Google Analytics (19%), Google Tag Manager (14%).

Facebook Pixel
25%
Google Analytics
19%
Google Tag Manager
14%
Google Ads
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

9 products $117 avg 1 ads
Beauty & Cosmetics mascara vegan makeup
58 products $25 avg
Beauty & Cosmetics Health contact lenses eye drops
29 products $20 avg
Beauty & Cosmetics cosmetics beauty products
108 products $1 avg
Beauty & Cosmetics vegan makeup mascara
245 products $43 avg
Beauty & Cosmetics charlotte tilbury beauty products
20 products $25 avg
Beauty & Cosmetics shampoo hair mask
341 products $14 avg
Beauty & Cosmetics lipstick mascara
17 products $3 avg
Beauty & Cosmetics eyebrow mascara
2,297 products $11 avg
Beauty & Cosmetics eyeshadow mascara
354 products $4 avg
Beauty & Cosmetics mascara makeup

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FAQ

How many WooCommerce Mascara stores are there?

We currently track 63 active WooCommerce stores in the Mascara segment.

Are WooCommerce Mascara stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Mascara segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Mascara stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.