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Topic
Updated Apr 6, 2026
WooCommerce

302 WooCommerce Online coaching Stores: Stats & Market Data (2026)

302 active WooCommerce stores fall into the Online coaching segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Books & Literature. 70% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

70%
Social media
2%
Meta ads
55%
Contact info
Total Stores
302
Active WooCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
13
Among 302 stores with catalog data
Avg. Price
$342
Among 296 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 217 · 72%
10-49 69 · 23%
50-199 15 · 5%
200-999 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
87% coverage
Health
8% coverage
Books & Literature
2% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Business & Industrial
1% coverage
Adult 1 Food & Beverages 1 Software 1 Sporting Goods 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 13 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Poland, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 11%
$25-$49 29 · 10%
$50-$99 109 · 37%
$100-$199 50 · 17%
$200-$499 39 · 13%
$500+ 37 · 12%
Store currencies
USD 133 EUR 66 GBP 26 PLN 12 INR 10 AUD 7 CAD 4 HUF 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $342. That's below the WooCommerce average of $403.

Social media platforms

Facebook (56%), Instagram (55%), YouTube (27%).

Facebook
56%
Instagram
55%
YouTube
27%
LinkedIn
17%
Twitter / X
10%
TikTok
8%
Pinterest
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (32%), Facebook Pixel (19%), Google Tag Manager (16%).

Google Analytics
32%
Facebook Pixel
19%
Google Tag Manager
16%
Google Ads
4%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $90 avg 1 ads
Education & Courses athletic coaching mental training
15 products $75 avg
Education & Courses online coaching athlete coaching
6 products $661 avg
Education & Courses online coaching personalized training
5 products $68 avg
Health fitness training
7 products $67 avg
Education & Courses online coaching personal development
217 products $167 avg
Education & Courses online therapy mental health coach
14 products $26 avg
Education & Courses Books & Literature Apparel & Accessories metaphysical culture online coaching
11 products $58 avg
Education & Courses nutrition plan healthy lifestyle
22 products $70 avg
Books & Literature Education & Courses health and wellness dna test
10 products $10 avg
Education & Courses personal development self-help
35 products $112 avg 2 ads
Education & Courses anatomy courses nutrition courses

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FAQ

How many WooCommerce Online coaching stores are there?

We currently track 302 active WooCommerce stores in the Online coaching segment.

Are WooCommerce Online coaching stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Online coaching segment, showing a 2% monthly growth rate.

What is the average product price in WooCommerce Online coaching stores?

Among stores with pricing data, the average listed price is about $342, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.