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Topic
Updated Apr 6, 2026
WooCommerce

97 WooCommerce Scented products Stores: Stats & Market Data (2026)

97 active WooCommerce stores fall into the Scented products segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

77%
Social media
4%
Meta ads
73%
Contact info
Total Stores
97
Active WooCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
300
Among 97 stores with catalog data
Avg. Price
$40
Among 91 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 27%
10-49 36 · 37%
50-199 18 · 19%
200-999 13 · 13%
1k-4.9k 3 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
58% coverage
Home & Garden
36% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 300 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 56%
$25-$49 24 · 26%
$50-$99 9 · 10%
$100-$199 5 · 5%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 21 EUR 16 PKR 10 GBP 7 INR 6 AED 4 BRL 4 TWD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (68%), Facebook (67%), TikTok (23%).

Instagram
68%
Facebook
67%
TikTok
23%
Twitter / X
13%
YouTube
9%
LinkedIn
4%
Pinterest
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 4% run Meta ads. That's 9 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (26%), Google Tag Manager (22%).

Google Analytics
34%
Facebook Pixel
26%
Google Tag Manager
22%
Google Ads
15%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

387 products $30 avg 1 ads
Beauty & Cosmetics perfume store women's fragrances
60 products $37 avg
Apparel & Accessories fragrance store perfume shop
48 products $2 avg
Home & Garden candles diffusers
244 products $6 avg
Celebrations & Gifts soy wax melts scented products
35 products $15 avg
Home & Garden luxury candles fragrances
50 products $19 avg
Home & Garden candles home decor
6 products $6 avg
Beauty & Cosmetics perfume store fragrance shop
60 products $40 avg
Home & Garden candles home decor
730 products $72 avg
Beauty & Cosmetics perfume ibiza
Home - Purscents United Kingdom
32 products $35 avg
Home & Garden candles home decor
11 products $75 avg
Beauty & Cosmetics perfume store fragrance shop
121 products $23 avg
Beauty & Cosmetics perfume store fragrance shop

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FAQ

How many WooCommerce Scented products stores are there?

We currently track 97 active WooCommerce stores in the Scented products segment.

Are WooCommerce Scented products stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Scented products segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Scented products stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.