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Topic
Updated May 18, 2026
WooCommerce

602 WooCommerce Fragrances Stores: Stats & Market Data (2026)

602 active WooCommerce stores fall into the Fragrances segment, with 177 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 54% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
62%
Contact info
Total Stores
602
Active WooCommerce stores
New (30d)
177
Newly added in the last 30 days
Avg. Products
2,251
Among 598 stores with catalog data
Avg. Price
$100
Among 577 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

110 55 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

177 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41 · 7%
10-49 174 · 29%
50-199 156 · 26%
200-999 120 · 20%
1k-4.9k 70 · 12%
5k+ 37 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
79% coverage
Home & Garden
15% coverage
Apparel & Accessories
11% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Electronics
2% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,251 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,388. The strongest country concentrations are India, Pakistan, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 332 · 58%
$25-$49 128 · 22%
$50-$99 63 · 11%
$100-$199 35 · 6%
$200-$499 13 · 2%
$500+ 6 · 1%
Store currencies
USD 134 EUR 112 PKR 47 INR 34 GBP 26 BRL 18 ZAR 15 AED 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (46%), Facebook (42%), TikTok (12%).

Instagram
46%
Facebook
42%
TikTok
12%
YouTube
9%
Twitter / X
6%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (19%), Facebook Pixel (18%), Google Tag Manager (15%).

Google Analytics
19%
Facebook Pixel
18%
Google Tag Manager
15%
Google Ads
11%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

58 products $10 avg 1 ads
Beauty & Cosmetics Health Celebrations & Gifts fragrances wellness
966 products $46 avg 4 ads
Beauty & Cosmetics niche perfumes fragrances
20 products $19 avg 5 ads
Jewelry & Watches Beauty & Cosmetics watches fragrances
396 products $38 avg
Beauty & Cosmetics beauty products skincare cosmetics
137 products $9 avg
Apparel & Accessories Beauty & Cosmetics fashion accessories
120 products $19 avg
Beauty & Cosmetics health and beauty store skincare products
119 products $3 avg
Beauty & Cosmetics perfume contratipos
92 products $10 avg
Apparel & Accessories Beauty & Cosmetics men clothing women clothing
2,516 products $10 avg
Beauty & Cosmetics perfumes fragrances
1,149 products $6 avg 2 ads
Apparel & Accessories Electronics shoes watches
302 products $6 avg
Adult islamic products quran
14 products $103 avg
Beauty & Cosmetics fragrances perfume

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FAQ

How many WooCommerce Fragrances stores are there?

We currently track 602 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 177 new stores were indexed in the Fragrances segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.