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Topic
Updated June 8, 2026
WooCommerce

603 WooCommerce Fragrances Stores: Stats & Market Data (2026)

603 active WooCommerce stores fall into the Fragrances segment, with 60 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 53% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

53%
Social media
3%
Meta ads
62%
Contact info
Total Stores
603
Active WooCommerce stores
New (30d)
60
Newly added in the last 30 days
Avg. Products
2,263
Among 599 stores with catalog data
Avg. Price
$106
Among 575 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

117 58 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

60 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 40 · 7%
10-49 170 · 28%
50-199 163 · 27%
200-999 121 · 20%
1k-4.9k 68 · 11%
5k+ 37 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
78% coverage
Home & Garden
15% coverage
Apparel & Accessories
12% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Health
2% coverage
Electronics
2% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,263 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, Pakistan, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 329 · 57%
$25-$49 129 · 22%
$50-$99 66 · 11%
$100-$199 33 · 6%
$200-$499 12 · 2%
$500+ 6 · 1%
Store currencies
USD 133 EUR 110 PKR 47 INR 34 GBP 28 BRL 19 AED 14 ZAR 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (44%), Facebook (40%), TikTok (12%).

Instagram
44%
Facebook
40%
TikTok
12%
YouTube
9%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 53%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (19%), Facebook Pixel (19%), Google Tag Manager (16%).

Google Analytics
19%
Facebook Pixel
19%
Google Tag Manager
16%
Google Ads
11%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

469 products $11 avg 1 ads
Beauty & Cosmetics perfumes fragrances
445 products $64 avg 3 ads
Beauty & Cosmetics beauty fragrances
20 products $57 avg
Beauty & Cosmetics beard care beard oils
83 products $17 avg
Apparel & Accessories summer formals
59 products $59 avg
Beauty & Cosmetics perfumes fragrances
42 products $9 avg
Apparel & Accessories Beauty & Cosmetics fashion footwear
74 products $7 avg
Apparel & Accessories perfumes fragrances
8 products $9 avg
Adult fragrances men-unisex-uni sex
630 products $12 avg
Beauty & Cosmetics body oils essential oils
139 products $34 avg
Beauty & Cosmetics cosmetics store women's beauty products

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FAQ

How many WooCommerce Fragrances stores are there?

We currently track 603 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 60 new stores were indexed in the Fragrances segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.