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Topic
Updated Apr 27, 2026
WooCommerce

491 WooCommerce Fragrances Stores: Stats & Market Data (2026)

491 active WooCommerce stores fall into the Fragrances segment, with 74 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

66%
Social media
4%
Meta ads
65%
Contact info
Total Stores
491
Active WooCommerce stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
1,178
Among 487 stores with catalog data
Avg. Price
$61
Among 471 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

74 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44 · 9%
10-49 153 · 31%
50-199 124 · 25%
200-999 103 · 21%
1k-4.9k 45 · 9%
5k+ 18 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
79% coverage
Home & Garden
13% coverage
Apparel & Accessories
11% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Electronics
2% coverage
Arts & Entertainment
2% coverage
Health
2% coverage
Adult
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,178 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,089. The strongest country concentrations are India, Pakistan, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 271 · 58%
$25-$49 99 · 21%
$50-$99 55 · 12%
$100-$199 31 · 7%
$200-$499 11 · 2%
$500+ 4 · 1%
Store currencies
USD 110 EUR 81 PKR 41 INR 31 GBP 20 ZAR 14 AED 13 BRL 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (54%), Facebook (53%), TikTok (16%).

Instagram
54%
Facebook
53%
TikTok
16%
YouTube
10%
Twitter / X
7%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 66%, and 4% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (21%), Facebook Pixel (20%), Google Tag Manager (17%).

Google Analytics
21%
Facebook Pixel
20%
Google Tag Manager
17%
Google Ads
13%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Home - Ledouce Netherlands
238 products $38 avg 3 ads
Beauty & Cosmetics skincare cosmetics
963 products $46 avg 1 ads
Beauty & Cosmetics niche perfumes fragrances
41 products $44 avg
Beauty & Cosmetics perfumery fragrances
82 products $4 avg
Beauty & Cosmetics men skincare women skincare
342 products $54 avg
Beauty & Cosmetics perfumes fragrances
117 products $3 avg
Beauty & Cosmetics perfume contratipos
18 products $147 avg
Beauty & Cosmetics cosmetics store beauty products
3,071 products $61 avg
Beauty & Cosmetics perfume store fragrances
1,567 products $412 avg
Beauty & Cosmetics perfumes fragrances
26 products $27 avg
Beauty & Cosmetics cosmetics store beauty products

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FAQ

How many WooCommerce Fragrances stores are there?

We currently track 491 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 74 new stores were indexed in the Fragrances segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.