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Topic
Updated May 18, 2026
WooCommerce

1,169 WooCommerce Perfumes Stores: Stats & Market Data (2026)

1,169 active WooCommerce stores fall into the Perfumes segment, with 329 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 58% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

58%
Social media
3%
Meta ads
67%
Contact info
Total Stores
1,169
Active WooCommerce stores
New (30d)
329
Newly added in the last 30 days
Avg. Products
1,328
Among 1,168 stores with catalog data
Avg. Price
$220
Among 1,119 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

191 95 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

329 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 6%
10-49 336 · 29%
50-199 358 · 31%
200-999 278 · 24%
1k-4.9k 85 · 7%
5k+ 44 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
87% coverage
Apparel & Accessories
13% coverage
Home & Garden
7% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Food & Beverages
2% coverage
Health
1% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,328 products per store. That's smaller than the WooCommerce average of 1,369. The strongest country concentrations are Pakistan, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 602 · 54%
$25-$49 225 · 20%
$50-$99 164 · 15%
$100-$199 88 · 8%
$200-$499 20 · 2%
$500+ 20 · 2%
Store currencies
EUR 226 USD 153 PKR 112 AED 76 INR 69 BRL 59 BDT 39 COP 30

Among stores with pricing data, the most common price range is Under $25. The average is higher at $220 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (50%), Facebook (44%), TikTok (16%).

Instagram
50%
Facebook
44%
TikTok
16%
YouTube
9%
Twitter / X
6%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 58%, and 3% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (20%), Facebook Pixel (19%), Google Tag Manager (15%).

Google Analytics
20%
Facebook Pixel
19%
Google Tag Manager
15%
Google Ads
10%
TikTok Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

800 products $8 avg 2 ads
Beauty & Cosmetics perfumes body spray
42 products $115 avg 1 ads
Beauty & Cosmetics Home & Garden perfumes home fragrance
520 products $22 avg 3 ads
Beauty & Cosmetics perfumes body sprays
253 products $11 avg 6 ads
Beauty & Cosmetics perfumes air-fresheners
573 products $11 avg
Apparel & Accessories Beauty & Cosmetics clothing store beauty products
91 products $58 avg
Celebrations & Gifts Home & Garden perfumes gifts
1,087 products $20 avg
Beauty & Cosmetics african-beauty natural-cosmetics
10 products $6 avg
Beauty & Cosmetics perfumes fragrances
10 products $146 avg
Beauty & Cosmetics perfumes fragrance store
130 products $20 avg
Home & Garden Beauty & Cosmetics fragrances perfumes
153 products $8 avg
Beauty & Cosmetics natural cosmetics perfumes
2,026 products $54 avg
Beauty & Cosmetics perfumes eau de parfum

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FAQ

How many WooCommerce Perfumes stores are there?

We currently track 1,169 active WooCommerce stores in the Perfumes segment.

Are WooCommerce Perfumes stores growing?

Yes. In the last 30 days, 329 new stores were indexed in the Perfumes segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Perfumes stores?

Among stores with pricing data, the average listed price is about $220, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.