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Topic
Updated May 25, 2026
WooCommerce

88 WooCommerce Scrunchies Stores: Stats & Market Data (2026)

88 active WooCommerce stores fall into the Scrunchies segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Celebrations & Gifts. 60% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

60%
Social media
0%
Meta ads
52%
Contact info
Total Stores
88
Active WooCommerce stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
481
Among 88 stores with catalog data
Avg. Price
$14
Among 87 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

27 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 10%
10-49 23 · 26%
50-199 34 · 39%
200-999 16 · 18%
1k-4.9k 4 · 5%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
89% coverage
Home & Garden
10% coverage
Celebrations & Gifts
5% coverage
Baby & Kids
3% coverage
Beauty & Cosmetics
3% coverage
Arts & Entertainment
2% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 481 products per store. That's smaller than the WooCommerce average of 1,495. The strongest country concentrations are Greece, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 76 · 87%
$25-$49 5 · 6%
$50-$99 5 · 6%
$100-$199 1 · 1%
Store currencies
EUR 22 INR 14 USD 14 GBP 7 AUD 5 PLN 4 CAD 3 PKR 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $14 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (53%), Facebook (41%), TikTok (12%).

Instagram
53%
Facebook
41%
TikTok
12%
YouTube
9%
Pinterest
6%
LinkedIn
5%
Twitter / X
5%

Social media adoption is strong at 60%, and 0% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Facebook Pixel (20%), Google Analytics (20%), Google Tag Manager (18%).

Facebook Pixel
20%
Google Analytics
20%
Google Tag Manager
18%
Google Ads
16%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

86 products $5 avg
Apparel & Accessories scrunchies hair clips
6 products $56 avg
Apparel & Accessories vegan silk bonnet sleep cap
30 products $29 avg
Home & Garden napkins teatowels
75 products $52 avg
Apparel & Accessories womens activewear boutique clothing
104 products $9 avg
Apparel & Accessories claw clips scrunchies
265 products $18 avg
Apparel & Accessories scrunchies hair bands
90 products $4 avg
Apparel & Accessories scrunchies hair accessories
4,991 products $2 avg
Apparel & Accessories Baby & Kids hair accessories women fashion
86 products $6 avg
Apparel & Accessories fashion accessories hair accessories
Home - Bangladesh
12 products $1 avg
Apparel & Accessories hair bows scrunchies
136 products $4 avg
Beauty & Cosmetics hair accessories hair bows
34 products $11 avg
Jewelry & Watches necklace bracelets

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FAQ

How many WooCommerce Scrunchies stores are there?

We currently track 88 active WooCommerce stores in the Scrunchies segment.

Are WooCommerce Scrunchies stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Scrunchies segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Scrunchies stores?

Among stores with pricing data, the average listed price is about $14, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.