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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

655 WooCommerce Underwear Stores: Stats & Market Data (2026)

655 active WooCommerce stores fall into the Underwear segment, with 234 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Celebrations & Gifts. 49% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

49%
Social media
2%
Meta ads
52%
Contact info
Total Stores
655
Active WooCommerce stores
New (30d)
234
Newly added in the last 30 days
Avg. Products
911
Among 651 stores with catalog data
Avg. Price
$38
Among 614 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

143 71 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

234 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 7%
10-49 164 · 25%
50-199 190 · 29%
200-999 155 · 24%
1k-4.9k 74 · 11%
5k+ 20 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Adult
3% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 1 Electronics 1 Vehicles & Parts 1

Among stores with catalog data, the 50-199 product range is most common. The average is 911 products per store. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are Greece, India, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 326 · 53%
$25-$49 162 · 26%
$50-$99 90 · 15%
$100-$199 26 · 4%
$200-$499 8 · 1%
$500+ 2 · 0%
Store currencies
EUR 211 USD 118 GBP 34 INR 23 BDT 20 TRY 15 BRL 12 PKR 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (42%), Facebook (38%), TikTok (9%).

Instagram
42%
Facebook
38%
TikTok
9%
Twitter / X
6%
YouTube
5%
LinkedIn
3%
Pinterest
2%

About 49% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (16%), Google Tag Manager (16%).

Google Analytics
23%
Facebook Pixel
16%
Google Tag Manager
16%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

73 products $6 avg 1 ads
Apparel & Accessories underwear men's clothing
126 products $21 avg 5 ads
Apparel & Accessories lingerie underwear
KKTKY Slovakia
66 products $18 avg 3 ads
Apparel & Accessories womens clothing mens clothing
225 products $38 avg
Apparel & Accessories Adult lingerie sexy
18 products $66 avg
Apparel & Accessories Adult lingerie undergarments
68 products $3 avg
Apparel & Accessories bras panties
158 products $59 avg
Apparel & Accessories underwear bamboo-socks
279 products $41 avg
Apparel & Accessories pajamas underwear
48 products $452 avg
Apparel & Accessories fashion clothing
22 products $59 avg
Apparel & Accessories women's clothing lingerie

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FAQ

How many WooCommerce Underwear stores are there?

We currently track 655 active WooCommerce stores in the Underwear segment.

Are WooCommerce Underwear stores growing?

Yes. In the last 30 days, 234 new stores were indexed in the Underwear segment, showing a 36% monthly growth rate.

What is the average product price in WooCommerce Underwear stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.