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Topic
Updated May 4, 2026
WooCommerce

88 WooCommerce University Stores: Stats & Market Data (2026)

88 active WooCommerce stores fall into the University segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Apparel & Accessories. 58% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

58%
Social media
2%
Meta ads
59%
Contact info
Total Stores
88
Active WooCommerce stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
178
Among 88 stores with catalog data
Avg. Price
$302
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 41%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 30%
10-49 39 · 44%
50-199 12 · 14%
200-999 8 · 9%
1k-4.9k 2 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
86% coverage
Books & Literature
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 178 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,302. The strongest country concentrations are Argentina, Brazil, Congo (the Democratic Republic of the).

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 33%
$25-$49 17 · 22%
$50-$99 10 · 13%
$100-$199 10 · 13%
$200-$499 6 · 8%
$500+ 8 · 11%
Store currencies
USD 32 EUR 10 GBP 10 ARS 6 BRL 5 EGP 3 AUD 2 MXN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $302 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (44%), Instagram (40%), YouTube (24%).

Facebook
44%
Instagram
40%
YouTube
24%
Twitter / X
23%
LinkedIn
12%
TikTok
9%
Pinterest
1%

Social media adoption is strong at 58%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (25%), Facebook Pixel (12%).

Google Analytics
27%
Google Tag Manager
25%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $9 avg
Education & Courses university online education
26 products
Education & Courses university education
12 products
Education & Courses academic education
64 products $174 avg
Education & Courses university education
462 products $3 avg
Apparel & Accessories clothing stickers
5 products $5 avg
Education & Courses university education
37 products $11 avg
Education & Courses university academic
37 products $83 avg
Education & Courses online courses educational content
28 products $20 avg
Education & Courses university study
18 products $27 avg
Education & Courses education training
12 products $100 avg
Education & Courses university education
13 products $830 avg
Education & Courses university educational

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FAQ

How many WooCommerce University stores are there?

We currently track 88 active WooCommerce stores in the University segment.

Are WooCommerce University stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the University segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce University stores?

Among stores with pricing data, the average listed price is about $302, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.